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Podcast

Crater

Paul Rand - Transformed American design. | B4F #37
Black and white portrait of a man with crossed arms against a dark background with a blue halo, used to illustrate content about Paul Rand, the designer who transformed graphic design and corporate identity in the United States, known for his iconic modern logos for companies such as IBM, ABC, or UPS; featured image of the episode Paul Rand - Transformed American Design. | B4F #37.

Branding

Identity

Research

The importance of storytelling in branding: building emotional connections that transform brands
A stack of books on business and design, such as “Branding”, “Blitzscaling” and “The Lean Startup”, placed on a wooden table next to a houseplant, illustrating the importance of storytelling in branding to build strong and memorable brands.

Growth

Technology

Contracts and agreements with influencers: complete guide to influencer campaigns for your brand
Young content creator sitting in front of the camera while taking notes on contracts and agreements with influencers in a modern office environment, ready to record a professional video.

AI

Technology

Podcast

Crater

Carlos Alonso - Artificial Intelligence (Part 2) | B4F #36
Carlos Alonso gesticulating while explaining concepts of Artificial Intelligence during the recording of episode Part 2 of the B4F podcast #36, against a dark background with a blue halo.

Podcast

Carlos Alonso - Artificial Intelligence (Part 1)
Podcast cover Carlos Alonso B4F

Branding

Technology

Product design

Research

How to create interactive campaigns to generate brand interest
A person in a red sweatshirt is showing on their mobile phone the white logo of a sports brand against the same red background, illustrating the creation of interactive campaigns to generate interest in the brand through coherent and eye-catching visual content for social media and digital marketing.

Podcast

We will deliver a talk on gamification | INESE Marketing 2025
Podcast cover INESE Marketing 2025 B4F

Podcast

Alan Turing - Laid the foundations of computing and Artificial Intelligence
Podcast cover Alan Turing B4F

AI

Technology

Research

Analysis of competitive marketing strategies to stand out in the market
Two colleagues review charts and data related to the analysis of competitive marketing strategies. The image shows documents with growth charts and a collaborative working environment, reflecting the evaluation and planning process to improve competitiveness in the marketing sector.

Podcast

How we apply AI in creative work. Crater®
Podcast cover: AI in Creative Work B4F

Podcast

Cristóbal Balenciaga - A tailor in the true sense of the word
Podcast cover Cristóbal Balenciaga B4F

Research

AI

Technology

Competitor analysis: a comprehensive guide to market research and strategic planning
Image of a modern chess board with brightly coloured pieces (yellow and blue versus red and blue), placed on a black surface. This visual representation illustrates competitive analysis, highlighting the importance of strategy and positioning in decision making, similar to the key moves in a game of chess.

AI

AI beyond ChatGPT and Alexa
Industrial irrigation image

Branding

Identity

Research

Product design

Technology

Comparative brand analysis: tools and strategies for competitive positioning
Image of a supermarket shelf showing a comparative analysis of energy drink and soft drink brands. Different brands such as Ramune, Zevia, Guru, and Steaz can be seen, organized in rows with a variety of flavours and colours, making it easier for consumers to visually compare the available options.

Podcast

David Ogilvy - The king of advertising
Promotional cover image for a podcast about David Ogilvy, featuring a stylish man in a grey suit with a pipe, against a dark blue background, representing the themes of advertising, creativity, and the legacy of David Ogilvy.

Branding

Identity

Product design

Research

Key elements for an effective logo
Volkswagen logo in close-up against a blue background, highlighting key elements for an effective logo such as simplicity, immediate recognition, and timeless design.

Branding

Growth

Research

Launch of Amul Gold in Spain
Image of an Indian breed calf on a cattle farm

Podcast

We explain our own rebranding
Podcast cover rebranding crater

Branding

Identity

Research

Benchmarking: a complete guide to competitive analysis
Aerial view of three runners competing on a track, symbolizing the benchmarking of rival brands by showing how they compare and compete in a competitive environment.

Podcast

Gabriel Lluelles - The designer of the Minipimer
Cover of the podcast Gabiel Lluelles of B4F

Growth

Product design

Branding

Research

Mapping short-term and long-term objectives.
Binoculars facing towards the sea

Podcast

Susan Kare - The designer who humanized computers.
Cover of the podcast by Susan Kare published by B4F

Product design

Research

Technology

User profile, getting to know our audiences.
Image of a subway station with people waiting for their train to pass

Research

Consumption habits in times of uncertainty
Fruit and vegetable stall at an outdoor market

Blog

  1. All

  2. News

  3. Analysis

Product design

Branding

Identity

Podcast

Crater

Paul Rand - Transformed American design. | B4F #37
Black and white portrait of a man with crossed arms against a dark background with a blue halo, used to illustrate content about Paul Rand, the designer who transformed graphic design and corporate identity in the United States, known for his iconic modern logos for companies such as IBM, ABC, or UPS; featured image of the episode Paul Rand - Transformed American Design. | B4F #37.

Branding

Identity

Research

The importance of storytelling in branding: building emotional connections that transform brands
A stack of books on business and design, such as “Branding”, “Blitzscaling” and “The Lean Startup”, placed on a wooden table next to a houseplant, illustrating the importance of storytelling in branding to build strong and memorable brands.

Growth

Technology

Contracts and agreements with influencers: complete guide to influencer campaigns for your brand
Young content creator sitting in front of the camera while taking notes on contracts and agreements with influencers in a modern office environment, ready to record a professional video.

AI

Technology

Podcast

Crater

Carlos Alonso - Artificial Intelligence (Part 2) | B4F #36
Carlos Alonso gesticulating while explaining concepts of Artificial Intelligence during the recording of episode Part 2 of the B4F podcast #36, against a dark background with a blue halo.

Podcast

Carlos Alonso - Artificial Intelligence (Part 1)
Podcast cover Carlos Alonso B4F

Branding

Technology

Product design

Research

How to create interactive campaigns to generate brand interest
A person in a red sweatshirt is showing on their mobile phone the white logo of a sports brand against the same red background, illustrating the creation of interactive campaigns to generate interest in the brand through coherent and eye-catching visual content for social media and digital marketing.

Podcast

We will deliver a talk on gamification | INESE Marketing 2025
Podcast cover INESE Marketing 2025 B4F

Podcast

Alan Turing - Laid the foundations of computing and Artificial Intelligence
Podcast cover Alan Turing B4F

AI

Technology

Research

Analysis of competitive marketing strategies to stand out in the market
Two colleagues review charts and data related to the analysis of competitive marketing strategies. The image shows documents with growth charts and a collaborative working environment, reflecting the evaluation and planning process to improve competitiveness in the marketing sector.

Podcast

How we apply AI in creative work. Crater®
Podcast cover: AI in Creative Work B4F

Podcast

Cristóbal Balenciaga - A tailor in the true sense of the word
Podcast cover Cristóbal Balenciaga B4F

Research

AI

Technology

Competitor analysis: a comprehensive guide to market research and strategic planning
Image of a modern chess board with brightly coloured pieces (yellow and blue versus red and blue), placed on a black surface. This visual representation illustrates competitive analysis, highlighting the importance of strategy and positioning in decision making, similar to the key moves in a game of chess.

AI

AI beyond ChatGPT and Alexa
Industrial irrigation image

Branding

Identity

Research

Product design

Technology

Comparative brand analysis: tools and strategies for competitive positioning
Image of a supermarket shelf showing a comparative analysis of energy drink and soft drink brands. Different brands such as Ramune, Zevia, Guru, and Steaz can be seen, organized in rows with a variety of flavours and colours, making it easier for consumers to visually compare the available options.

Podcast

David Ogilvy - The king of advertising
Promotional cover image for a podcast about David Ogilvy, featuring a stylish man in a grey suit with a pipe, against a dark blue background, representing the themes of advertising, creativity, and the legacy of David Ogilvy.

Branding

Identity

Product design

Research

Key elements for an effective logo
Volkswagen logo in close-up against a blue background, highlighting key elements for an effective logo such as simplicity, immediate recognition, and timeless design.

Branding

Growth

Research

Launch of Amul Gold in Spain
Image of an Indian breed calf on a cattle farm

Podcast

We explain our own rebranding
Podcast cover rebranding crater

Branding

Identity

Research

Benchmarking: a complete guide to competitive analysis
Aerial view of three runners competing on a track, symbolizing the benchmarking of rival brands by showing how they compare and compete in a competitive environment.

Podcast

Gabriel Lluelles - The designer of the Minipimer
Cover of the podcast Gabiel Lluelles of B4F

Growth

Product design

Branding

Research

Mapping short-term and long-term objectives.
Binoculars facing towards the sea

Podcast

Susan Kare - The designer who humanized computers.
Cover of the podcast by Susan Kare published by B4F

Product design

Research

Technology

User profile, getting to know our audiences.
Image of a subway station with people waiting for their train to pass

Research

Consumption habits in times of uncertainty
Fruit and vegetable stall at an outdoor market

Blog

  1. All

  2. News

  3. Analysis

Challenges for raising funding in Healthtech in 2026
Challenges for raising funding in Healthtech in 2026

Product design

Branding

Identity

Podcast

Crater

Paul Rand - Transformed American design. | B4F #37
Black and white portrait of a man with crossed arms against a dark background with a blue halo, used to illustrate content about Paul Rand, the designer who transformed graphic design and corporate identity in the United States, known for his iconic modern logos for companies such as IBM, ABC, or UPS; featured image of the episode Paul Rand - Transformed American Design. | B4F #37.

Branding

Identity

Research

The importance of storytelling in branding: building emotional connections that transform brands
A stack of books on business and design, such as “Branding”, “Blitzscaling” and “The Lean Startup”, placed on a wooden table next to a houseplant, illustrating the importance of storytelling in branding to build strong and memorable brands.

Growth

Technology

Contracts and agreements with influencers: complete guide to influencer campaigns for your brand
Young content creator sitting in front of the camera while taking notes on contracts and agreements with influencers in a modern office environment, ready to record a professional video.

AI

Technology

Podcast

Crater

Carlos Alonso - Artificial Intelligence (Part 2) | B4F #36
Carlos Alonso gesticulating while explaining concepts of Artificial Intelligence during the recording of episode Part 2 of the B4F podcast #36, against a dark background with a blue halo.

Podcast

Carlos Alonso - Artificial Intelligence (Part 1)
Podcast cover Carlos Alonso B4F

Branding

Technology

Product design

Research

How to create interactive campaigns to generate brand interest
A person in a red sweatshirt is showing on their mobile phone the white logo of a sports brand against the same red background, illustrating the creation of interactive campaigns to generate interest in the brand through coherent and eye-catching visual content for social media and digital marketing.

Podcast

We will deliver a talk on gamification | INESE Marketing 2025
Podcast cover INESE Marketing 2025 B4F

Podcast

Alan Turing - Laid the foundations of computing and Artificial Intelligence
Podcast cover Alan Turing B4F

AI

Technology

Research

Analysis of competitive marketing strategies to stand out in the market
Two colleagues review charts and data related to the analysis of competitive marketing strategies. The image shows documents with growth charts and a collaborative working environment, reflecting the evaluation and planning process to improve competitiveness in the marketing sector.

Podcast

How we apply AI in creative work. Crater®
Podcast cover: AI in Creative Work B4F

Podcast

Cristóbal Balenciaga - A tailor in the true sense of the word
Podcast cover Cristóbal Balenciaga B4F

Research

AI

Technology

Competitor analysis: a comprehensive guide to market research and strategic planning
Image of a modern chess board with brightly coloured pieces (yellow and blue versus red and blue), placed on a black surface. This visual representation illustrates competitive analysis, highlighting the importance of strategy and positioning in decision making, similar to the key moves in a game of chess.

AI

AI beyond ChatGPT and Alexa
Industrial irrigation image

Branding

Identity

Research

Product design

Technology

Comparative brand analysis: tools and strategies for competitive positioning
Image of a supermarket shelf showing a comparative analysis of energy drink and soft drink brands. Different brands such as Ramune, Zevia, Guru, and Steaz can be seen, organized in rows with a variety of flavours and colours, making it easier for consumers to visually compare the available options.

Podcast

David Ogilvy - The king of advertising
Promotional cover image for a podcast about David Ogilvy, featuring a stylish man in a grey suit with a pipe, against a dark blue background, representing the themes of advertising, creativity, and the legacy of David Ogilvy.

Branding

Identity

Product design

Research

Key elements for an effective logo
Volkswagen logo in close-up against a blue background, highlighting key elements for an effective logo such as simplicity, immediate recognition, and timeless design.

Branding

Growth

Research

Launch of Amul Gold in Spain
Image of an Indian breed calf on a cattle farm

Podcast

We explain our own rebranding
Podcast cover rebranding crater

Branding

Identity

Research

Benchmarking: a complete guide to competitive analysis
Aerial view of three runners competing on a track, symbolizing the benchmarking of rival brands by showing how they compare and compete in a competitive environment.

Podcast

Gabriel Lluelles - The designer of the Minipimer
Cover of the podcast Gabiel Lluelles of B4F

Growth

Product design

Branding

Research

Mapping short-term and long-term objectives.
Binoculars facing towards the sea

Podcast

Susan Kare - The designer who humanized computers.
Cover of the podcast by Susan Kare published by B4F

Product design

Research

Technology

User profile, getting to know our audiences.
Image of a subway station with people waiting for their train to pass

Research

Consumption habits in times of uncertainty
Fruit and vegetable stall at an outdoor market

Blog

  1. All

  2. News

  3. Analysis

Challenges for raising funding in Healthtech in 2026
Challenges for raising funding in Healthtech in 2026

Product design

Branding

Identity

Podcast

Crater

Paul Rand - Transformed American design. | B4F #37
Black and white portrait of a man with crossed arms against a dark background with a blue halo, used to illustrate content about Paul Rand, the designer who transformed graphic design and corporate identity in the United States, known for his iconic modern logos for companies such as IBM, ABC, or UPS; featured image of the episode Paul Rand - Transformed American Design. | B4F #37.

Branding

Identity

Research

The importance of storytelling in branding: building emotional connections that transform brands
A stack of books on business and design, such as “Branding”, “Blitzscaling” and “The Lean Startup”, placed on a wooden table next to a houseplant, illustrating the importance of storytelling in branding to build strong and memorable brands.

Growth

Technology

Contracts and agreements with influencers: complete guide to influencer campaigns for your brand
Young content creator sitting in front of the camera while taking notes on contracts and agreements with influencers in a modern office environment, ready to record a professional video.

AI

Technology

Podcast

Crater

Carlos Alonso - Artificial Intelligence (Part 2) | B4F #36
Carlos Alonso gesticulating while explaining concepts of Artificial Intelligence during the recording of episode Part 2 of the B4F podcast #36, against a dark background with a blue halo.

Podcast

Carlos Alonso - Artificial Intelligence (Part 1)
Podcast cover Carlos Alonso B4F

Branding

Technology

Product design

Research

How to create interactive campaigns to generate brand interest
A person in a red sweatshirt is showing on their mobile phone the white logo of a sports brand against the same red background, illustrating the creation of interactive campaigns to generate interest in the brand through coherent and eye-catching visual content for social media and digital marketing.

Podcast

We will deliver a talk on gamification | INESE Marketing 2025
Podcast cover INESE Marketing 2025 B4F

Podcast

Alan Turing - Laid the foundations of computing and Artificial Intelligence
Podcast cover Alan Turing B4F

AI

Technology

Research

Analysis of competitive marketing strategies to stand out in the market
Two colleagues review charts and data related to the analysis of competitive marketing strategies. The image shows documents with growth charts and a collaborative working environment, reflecting the evaluation and planning process to improve competitiveness in the marketing sector.

Podcast

How we apply AI in creative work. Crater®
Podcast cover: AI in Creative Work B4F

Podcast

Cristóbal Balenciaga - A tailor in the true sense of the word
Podcast cover Cristóbal Balenciaga B4F

Research

AI

Technology

Competitor analysis: a comprehensive guide to market research and strategic planning
Image of a modern chess board with brightly coloured pieces (yellow and blue versus red and blue), placed on a black surface. This visual representation illustrates competitive analysis, highlighting the importance of strategy and positioning in decision making, similar to the key moves in a game of chess.

AI

AI beyond ChatGPT and Alexa
Industrial irrigation image

Branding

Identity

Research

Product design

Technology

Comparative brand analysis: tools and strategies for competitive positioning
Image of a supermarket shelf showing a comparative analysis of energy drink and soft drink brands. Different brands such as Ramune, Zevia, Guru, and Steaz can be seen, organized in rows with a variety of flavours and colours, making it easier for consumers to visually compare the available options.

Podcast

David Ogilvy - The king of advertising
Promotional cover image for a podcast about David Ogilvy, featuring a stylish man in a grey suit with a pipe, against a dark blue background, representing the themes of advertising, creativity, and the legacy of David Ogilvy.

Branding

Identity

Product design

Research

Key elements for an effective logo
Volkswagen logo in close-up against a blue background, highlighting key elements for an effective logo such as simplicity, immediate recognition, and timeless design.

Branding

Growth

Research

Launch of Amul Gold in Spain
Image of an Indian breed calf on a cattle farm

Podcast

We explain our own rebranding
Podcast cover rebranding crater

Branding

Identity

Research

Benchmarking: a complete guide to competitive analysis
Aerial view of three runners competing on a track, symbolizing the benchmarking of rival brands by showing how they compare and compete in a competitive environment.

Podcast

Gabriel Lluelles - The designer of the Minipimer
Cover of the podcast Gabiel Lluelles of B4F

Growth

Product design

Branding

Research

Mapping short-term and long-term objectives.
Binoculars facing towards the sea

Podcast

Susan Kare - The designer who humanized computers.
Cover of the podcast by Susan Kare published by B4F

Product design

Research

Technology

User profile, getting to know our audiences.
Image of a subway station with people waiting for their train to pass

Research

Consumption habits in times of uncertainty
Fruit and vegetable stall at an outdoor market
Crater
Building strong brands.

Do you have a project in hand? Tell us what it's about and we will see what the best way to help you is.

Let's talk

  1. Work

  2. Blog

  3. Contact

  4. Podcast

  1. Youtube

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Spain

Ferraz 120
Madrid, España

+34 910 402 825
hola@somoscrater.es

ISO 9001 Certification

Crater Brands 4 Future S.L. All Rights Reserved. 2025 | Legal

Crater
Building strong brands.

Do you have a project in hand? Tell us what it's about and we will see what the best way to help you is.

Let's talk

  1. Work

  2. Blog

  3. Contact

  4. Podcast

  1. Youtube

  2. Instagram

  3. Twitter

  4. Linkedin

Spain

Ferraz 120
Madrid, España

+34 910 402 825
hola@somoscrater.es

ISO 9001 Certification

Crater Brands 4 Future S.L. All Rights Reserved. 2025 | Legal

Crater
Building strong brands.

Do you have a project in hand? Tell us what it's about and we will see what the best way to help you is.

Let's talk

  1. Work

  2. Blog

  3. Contact

  4. Podcast

  1. Youtube

  2. Instagram

  3. Twitter

  4. Linkedin

Spain

Ferraz 120
Madrid, España

+34 910 402 825
hola@somoscrater.es

ISO 9001 Certification

Crater Brands 4 Future S.L. All Rights Reserved. 2025 | Legal