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Brand equity: why branding is becoming profitable again
News
Brand is profitable once more. Or, why your CFO should defend the brand budget?
A real relationship is the only thing that no algorithm can copy
Analysis
A real relationship is the only thing no algorithm can copy
cleantech startup branding marketing usp go-to-market
Analysis
Technology is not a value proposition. 4 patterns holding back European cleantech
university student 2027: how does he decide where to look, and what convinces him
Analysis
The university student in 2027: how they decide, where they look and what persuades them
Conceptual image of Don Norman with a blurred face, sitting with hands clasped against a dark background and a blue halo, representing his influence on user-centred design and user experience (UX).
News
Don Norman - Invented the term "User Experience". | B4F #38
Man in an office during an interview about impulse buying at vending machines, speaking to the camera.
News
José Aparicio on "La Tarde de Telemadrid": Why do we buy what we buy?
Statue of the Anuaria Awards on a black background with the text "Anuaria Awards 2025", used to announce that Crater achieves double Anuaria Selection 2025 | Branding in graphic design.
News
Double recognition of Crater at the Anuaria Awards 2025
Challenges for raising funding in Healthtech in 2026
Analysis
Challenges for raising funding in Healthtech in 2026
Black and white portrait of a man with crossed arms against a dark background with a blue halo, used to illustrate content about Paul Rand, the designer who transformed graphic design and corporate identity in the United States, known for his iconic modern logos for companies such as IBM, ABC, or UPS; featured image of the episode Paul Rand - Transformed American Design. | B4F #37.
News
Paul Rand - Transformed American design. | B4F #37
A stack of books on business and design, such as “Branding”, “Blitzscaling” and “The Lean Startup”, placed on a wooden table next to a houseplant, illustrating the importance of storytelling in branding to build strong and memorable brands.
Analysis
The importance of storytelling in branding: building emotional connections that transform brands
Young content creator sitting in front of the camera while taking notes on contracts and agreements with influencers in a modern office environment, ready to record a professional video.
Resources
Contracts and agreements with influencers: complete guide to influencer campaigns for your brand
Carlos Alonso gesticulating while explaining concepts of Artificial Intelligence during the recording of episode Part 2 of the B4F podcast #36, against a dark background with a blue halo.
News
Carlos Alonso - Artificial Intelligence (Part 2) | B4F #36
Podcast cover Carlos Alonso B4F
News
Carlos Alonso - Artificial Intelligence (Part 1)
A person in a red sweatshirt is showing on their mobile phone the white logo of a sports brand against the same red background, illustrating the creation of interactive campaigns to generate interest in the brand through coherent and eye-catching visual content for social media and digital marketing.
Analysis
How to create interactive campaigns to generate brand interest
Podcast cover INESE Marketing 2025 B4F
News
We will deliver a talk on gamification | INESE Marketing 2025
Podcast cover Alan Turing B4F
News
Alan Turing - Laid the foundations of computing and Artificial Intelligence
Two colleagues review charts and data related to the analysis of competitive marketing strategies. The image shows documents with growth charts and a collaborative working environment, reflecting the evaluation and planning process to improve competitiveness in the marketing sector.
Analysis
Analysis of competitive marketing strategies to stand out in the market
Podcast cover: AI in Creative Work B4F
News
How we apply AI in creative work. Crater®
Podcast cover Cristóbal Balenciaga B4F
News
Cristóbal Balenciaga - A tailor in the true sense of the word
Image of a modern chess board with brightly coloured pieces (yellow and blue versus red and blue), placed on a black surface. This visual representation illustrates competitive analysis, highlighting the importance of strategy and positioning in decision making, similar to the key moves in a game of chess.
Analysis
Competitor analysis: a comprehensive guide to market research and strategic planning
Industrial irrigation image
Analysis
AI beyond ChatGPT and Alexa
Image of a supermarket shelf showing a comparative analysis of energy drink and soft drink brands. Different brands such as Ramune, Zevia, Guru, and Steaz can be seen, organized in rows with a variety of flavours and colours, making it easier for consumers to visually compare the available options.
Analysis
Comparative brand analysis: tools and strategies for competitive positioning
Promotional cover image for a podcast about David Ogilvy, featuring a stylish man in a grey suit with a pipe, against a dark blue background, representing the themes of advertising, creativity, and the legacy of David Ogilvy.
News
David Ogilvy - The king of advertising
Volkswagen logo in close-up against a blue background, highlighting key elements for an effective logo such as simplicity, immediate recognition, and timeless design.
Analysis
Key elements for an effective logo
Image of an Indian breed calf on a cattle farm
News
Launch of Amul Gold in Spain
Podcast cover rebranding crater
News
We explain our own rebranding
Aerial view of three runners competing on a track, symbolizing the benchmarking of rival brands by showing how they compare and compete in a competitive environment.
Analysis
Benchmarking: a complete guide to competitive analysis
Cover of the podcast Gabiel Lluelles of B4F
News
Gabriel Lluelles - The designer of the Minipimer
Binoculars facing towards the sea
Analysis
Mapping short-term and long-term objectives.
Cover of the podcast by Susan Kare published by B4F
News
Susan Kare - The designer who humanized computers.
Image of a subway station with people waiting for their train to pass
Analysis
User profile, getting to know our audiences.
Fruit and vegetable stall at an outdoor market
Analysis
Consumption habits in times of uncertainty

Blog

  1. All

  2. News

  3. Analysis

  4. Resources

Brand equity: why branding is becoming profitable again
News
Brand is profitable once more. Or, why your CFO should defend the brand budget?
A real relationship is the only thing that no algorithm can copy
Analysis
A real relationship is the only thing no algorithm can copy
cleantech startup branding marketing usp go-to-market
Analysis
Technology is not a value proposition. 4 patterns holding back European cleantech
university student 2027: how does he decide where to look, and what convinces him
Analysis
The university student in 2027: how they decide, where they look and what persuades them
Conceptual image of Don Norman with a blurred face, sitting with hands clasped against a dark background and a blue halo, representing his influence on user-centred design and user experience (UX).
News
Don Norman - Invented the term "User Experience". | B4F #38
Man in an office during an interview about impulse buying at vending machines, speaking to the camera.
News
José Aparicio on "La Tarde de Telemadrid": Why do we buy what we buy?
Statue of the Anuaria Awards on a black background with the text "Anuaria Awards 2025", used to announce that Crater achieves double Anuaria Selection 2025 | Branding in graphic design.
News
Double recognition of Crater at the Anuaria Awards 2025
Challenges for raising funding in Healthtech in 2026
Analysis
Challenges for raising funding in Healthtech in 2026
Black and white portrait of a man with crossed arms against a dark background with a blue halo, used to illustrate content about Paul Rand, the designer who transformed graphic design and corporate identity in the United States, known for his iconic modern logos for companies such as IBM, ABC, or UPS; featured image of the episode Paul Rand - Transformed American Design. | B4F #37.
News
Paul Rand - Transformed American design. | B4F #37
A stack of books on business and design, such as “Branding”, “Blitzscaling” and “The Lean Startup”, placed on a wooden table next to a houseplant, illustrating the importance of storytelling in branding to build strong and memorable brands.
Analysis
The importance of storytelling in branding: building emotional connections that transform brands
Young content creator sitting in front of the camera while taking notes on contracts and agreements with influencers in a modern office environment, ready to record a professional video.
Resources
Contracts and agreements with influencers: complete guide to influencer campaigns for your brand
Carlos Alonso gesticulating while explaining concepts of Artificial Intelligence during the recording of episode Part 2 of the B4F podcast #36, against a dark background with a blue halo.
News
Carlos Alonso - Artificial Intelligence (Part 2) | B4F #36
Podcast cover Carlos Alonso B4F
News
Carlos Alonso - Artificial Intelligence (Part 1)
A person in a red sweatshirt is showing on their mobile phone the white logo of a sports brand against the same red background, illustrating the creation of interactive campaigns to generate interest in the brand through coherent and eye-catching visual content for social media and digital marketing.
Analysis
How to create interactive campaigns to generate brand interest
Podcast cover INESE Marketing 2025 B4F
News
We will deliver a talk on gamification | INESE Marketing 2025
Podcast cover Alan Turing B4F
News
Alan Turing - Laid the foundations of computing and Artificial Intelligence
Two colleagues review charts and data related to the analysis of competitive marketing strategies. The image shows documents with growth charts and a collaborative working environment, reflecting the evaluation and planning process to improve competitiveness in the marketing sector.
Analysis
Analysis of competitive marketing strategies to stand out in the market
Podcast cover: AI in Creative Work B4F
News
How we apply AI in creative work. Crater®
Podcast cover Cristóbal Balenciaga B4F
News
Cristóbal Balenciaga - A tailor in the true sense of the word
Image of a modern chess board with brightly coloured pieces (yellow and blue versus red and blue), placed on a black surface. This visual representation illustrates competitive analysis, highlighting the importance of strategy and positioning in decision making, similar to the key moves in a game of chess.
Analysis
Competitor analysis: a comprehensive guide to market research and strategic planning
Industrial irrigation image
Analysis
AI beyond ChatGPT and Alexa
Image of a supermarket shelf showing a comparative analysis of energy drink and soft drink brands. Different brands such as Ramune, Zevia, Guru, and Steaz can be seen, organized in rows with a variety of flavours and colours, making it easier for consumers to visually compare the available options.
Analysis
Comparative brand analysis: tools and strategies for competitive positioning
Promotional cover image for a podcast about David Ogilvy, featuring a stylish man in a grey suit with a pipe, against a dark blue background, representing the themes of advertising, creativity, and the legacy of David Ogilvy.
News
David Ogilvy - The king of advertising
Volkswagen logo in close-up against a blue background, highlighting key elements for an effective logo such as simplicity, immediate recognition, and timeless design.
Analysis
Key elements for an effective logo
Image of an Indian breed calf on a cattle farm
News
Launch of Amul Gold in Spain
Podcast cover rebranding crater
News
We explain our own rebranding
Aerial view of three runners competing on a track, symbolizing the benchmarking of rival brands by showing how they compare and compete in a competitive environment.
Analysis
Benchmarking: a complete guide to competitive analysis
Cover of the podcast Gabiel Lluelles of B4F
News
Gabriel Lluelles - The designer of the Minipimer
Binoculars facing towards the sea
Analysis
Mapping short-term and long-term objectives.
Cover of the podcast by Susan Kare published by B4F
News
Susan Kare - The designer who humanized computers.
Image of a subway station with people waiting for their train to pass
Analysis
User profile, getting to know our audiences.
Fruit and vegetable stall at an outdoor market
Analysis
Consumption habits in times of uncertainty

Blog

  1. All

  2. News

  3. Analysis

  4. Resources

Brand equity: why branding is becoming profitable again
News
Brand is profitable once more. Or, why your CFO should defend the brand budget?
A real relationship is the only thing that no algorithm can copy
Analysis
A real relationship is the only thing no algorithm can copy
cleantech startup branding marketing usp go-to-market
Analysis
Technology is not a value proposition. 4 patterns holding back European cleantech
university student 2027: how does he decide where to look, and what convinces him
Analysis
The university student in 2027: how they decide, where they look and what persuades them
Conceptual image of Don Norman with a blurred face, sitting with hands clasped against a dark background and a blue halo, representing his influence on user-centred design and user experience (UX).
News
Don Norman - Invented the term "User Experience". | B4F #38
Man in an office during an interview about impulse buying at vending machines, speaking to the camera.
News
José Aparicio on "La Tarde de Telemadrid": Why do we buy what we buy?
Statue of the Anuaria Awards on a black background with the text "Anuaria Awards 2025", used to announce that Crater achieves double Anuaria Selection 2025 | Branding in graphic design.
News
Double recognition of Crater at the Anuaria Awards 2025
Challenges for raising funding in Healthtech in 2026
Analysis
Challenges for raising funding in Healthtech in 2026
Black and white portrait of a man with crossed arms against a dark background with a blue halo, used to illustrate content about Paul Rand, the designer who transformed graphic design and corporate identity in the United States, known for his iconic modern logos for companies such as IBM, ABC, or UPS; featured image of the episode Paul Rand - Transformed American Design. | B4F #37.
News
Paul Rand - Transformed American design. | B4F #37
A stack of books on business and design, such as “Branding”, “Blitzscaling” and “The Lean Startup”, placed on a wooden table next to a houseplant, illustrating the importance of storytelling in branding to build strong and memorable brands.
Analysis
The importance of storytelling in branding: building emotional connections that transform brands
Young content creator sitting in front of the camera while taking notes on contracts and agreements with influencers in a modern office environment, ready to record a professional video.
Resources
Contracts and agreements with influencers: complete guide to influencer campaigns for your brand
Carlos Alonso gesticulating while explaining concepts of Artificial Intelligence during the recording of episode Part 2 of the B4F podcast #36, against a dark background with a blue halo.
News
Carlos Alonso - Artificial Intelligence (Part 2) | B4F #36
Podcast cover Carlos Alonso B4F
News
Carlos Alonso - Artificial Intelligence (Part 1)
A person in a red sweatshirt is showing on their mobile phone the white logo of a sports brand against the same red background, illustrating the creation of interactive campaigns to generate interest in the brand through coherent and eye-catching visual content for social media and digital marketing.
Analysis
How to create interactive campaigns to generate brand interest
Podcast cover INESE Marketing 2025 B4F
News
We will deliver a talk on gamification | INESE Marketing 2025
Podcast cover Alan Turing B4F
News
Alan Turing - Laid the foundations of computing and Artificial Intelligence
Two colleagues review charts and data related to the analysis of competitive marketing strategies. The image shows documents with growth charts and a collaborative working environment, reflecting the evaluation and planning process to improve competitiveness in the marketing sector.
Analysis
Analysis of competitive marketing strategies to stand out in the market
Podcast cover: AI in Creative Work B4F
News
How we apply AI in creative work. Crater®
Podcast cover Cristóbal Balenciaga B4F
News
Cristóbal Balenciaga - A tailor in the true sense of the word
Image of a modern chess board with brightly coloured pieces (yellow and blue versus red and blue), placed on a black surface. This visual representation illustrates competitive analysis, highlighting the importance of strategy and positioning in decision making, similar to the key moves in a game of chess.
Analysis
Competitor analysis: a comprehensive guide to market research and strategic planning
Industrial irrigation image
Analysis
AI beyond ChatGPT and Alexa
Image of a supermarket shelf showing a comparative analysis of energy drink and soft drink brands. Different brands such as Ramune, Zevia, Guru, and Steaz can be seen, organized in rows with a variety of flavours and colours, making it easier for consumers to visually compare the available options.
Analysis
Comparative brand analysis: tools and strategies for competitive positioning
Promotional cover image for a podcast about David Ogilvy, featuring a stylish man in a grey suit with a pipe, against a dark blue background, representing the themes of advertising, creativity, and the legacy of David Ogilvy.
News
David Ogilvy - The king of advertising
Volkswagen logo in close-up against a blue background, highlighting key elements for an effective logo such as simplicity, immediate recognition, and timeless design.
Analysis
Key elements for an effective logo
Image of an Indian breed calf on a cattle farm
News
Launch of Amul Gold in Spain
Podcast cover rebranding crater
News
We explain our own rebranding
Aerial view of three runners competing on a track, symbolizing the benchmarking of rival brands by showing how they compare and compete in a competitive environment.
Analysis
Benchmarking: a complete guide to competitive analysis
Cover of the podcast Gabiel Lluelles of B4F
News
Gabriel Lluelles - The designer of the Minipimer
Binoculars facing towards the sea
Analysis
Mapping short-term and long-term objectives.
Cover of the podcast by Susan Kare published by B4F
News
Susan Kare - The designer who humanized computers.
Image of a subway station with people waiting for their train to pass
Analysis
User profile, getting to know our audiences.
Fruit and vegetable stall at an outdoor market
Analysis
Consumption habits in times of uncertainty

Blog

  1. All

  2. News

  3. Analysis

  4. Resources

Brand equity: why branding is becoming profitable again
News
Brand is profitable once more. Or, why your CFO should defend the brand budget?
A real relationship is the only thing that no algorithm can copy
Analysis
A real relationship is the only thing no algorithm can copy
cleantech startup branding marketing usp go-to-market
Analysis
Technology is not a value proposition. 4 patterns holding back European cleantech
university student 2027: how does he decide where to look, and what convinces him
Analysis
The university student in 2027: how they decide, where they look and what persuades them
Conceptual image of Don Norman with a blurred face, sitting with hands clasped against a dark background and a blue halo, representing his influence on user-centred design and user experience (UX).
News
Don Norman - Invented the term "User Experience". | B4F #38
Man in an office during an interview about impulse buying at vending machines, speaking to the camera.
News
José Aparicio on "La Tarde de Telemadrid": Why do we buy what we buy?
Statue of the Anuaria Awards on a black background with the text "Anuaria Awards 2025", used to announce that Crater achieves double Anuaria Selection 2025 | Branding in graphic design.
News
Double recognition of Crater at the Anuaria Awards 2025
Challenges for raising funding in Healthtech in 2026
Analysis
Challenges for raising funding in Healthtech in 2026
Black and white portrait of a man with crossed arms against a dark background with a blue halo, used to illustrate content about Paul Rand, the designer who transformed graphic design and corporate identity in the United States, known for his iconic modern logos for companies such as IBM, ABC, or UPS; featured image of the episode Paul Rand - Transformed American Design. | B4F #37.
News
Paul Rand - Transformed American design. | B4F #37
A stack of books on business and design, such as “Branding”, “Blitzscaling” and “The Lean Startup”, placed on a wooden table next to a houseplant, illustrating the importance of storytelling in branding to build strong and memorable brands.
Analysis
The importance of storytelling in branding: building emotional connections that transform brands
Young content creator sitting in front of the camera while taking notes on contracts and agreements with influencers in a modern office environment, ready to record a professional video.
Resources
Contracts and agreements with influencers: complete guide to influencer campaigns for your brand
Carlos Alonso gesticulating while explaining concepts of Artificial Intelligence during the recording of episode Part 2 of the B4F podcast #36, against a dark background with a blue halo.
News
Carlos Alonso - Artificial Intelligence (Part 2) | B4F #36
Podcast cover Carlos Alonso B4F
News
Carlos Alonso - Artificial Intelligence (Part 1)
A person in a red sweatshirt is showing on their mobile phone the white logo of a sports brand against the same red background, illustrating the creation of interactive campaigns to generate interest in the brand through coherent and eye-catching visual content for social media and digital marketing.
Analysis
How to create interactive campaigns to generate brand interest
Podcast cover INESE Marketing 2025 B4F
News
We will deliver a talk on gamification | INESE Marketing 2025
Podcast cover Alan Turing B4F
News
Alan Turing - Laid the foundations of computing and Artificial Intelligence
Two colleagues review charts and data related to the analysis of competitive marketing strategies. The image shows documents with growth charts and a collaborative working environment, reflecting the evaluation and planning process to improve competitiveness in the marketing sector.
Analysis
Analysis of competitive marketing strategies to stand out in the market
Podcast cover: AI in Creative Work B4F
News
How we apply AI in creative work. Crater®
Podcast cover Cristóbal Balenciaga B4F
News
Cristóbal Balenciaga - A tailor in the true sense of the word
Image of a modern chess board with brightly coloured pieces (yellow and blue versus red and blue), placed on a black surface. This visual representation illustrates competitive analysis, highlighting the importance of strategy and positioning in decision making, similar to the key moves in a game of chess.
Analysis
Competitor analysis: a comprehensive guide to market research and strategic planning
Industrial irrigation image
Analysis
AI beyond ChatGPT and Alexa
Image of a supermarket shelf showing a comparative analysis of energy drink and soft drink brands. Different brands such as Ramune, Zevia, Guru, and Steaz can be seen, organized in rows with a variety of flavours and colours, making it easier for consumers to visually compare the available options.
Analysis
Comparative brand analysis: tools and strategies for competitive positioning
Promotional cover image for a podcast about David Ogilvy, featuring a stylish man in a grey suit with a pipe, against a dark blue background, representing the themes of advertising, creativity, and the legacy of David Ogilvy.
News
David Ogilvy - The king of advertising
Volkswagen logo in close-up against a blue background, highlighting key elements for an effective logo such as simplicity, immediate recognition, and timeless design.
Analysis
Key elements for an effective logo
Image of an Indian breed calf on a cattle farm
News
Launch of Amul Gold in Spain
Podcast cover rebranding crater
News
We explain our own rebranding
Aerial view of three runners competing on a track, symbolizing the benchmarking of rival brands by showing how they compare and compete in a competitive environment.
Analysis
Benchmarking: a complete guide to competitive analysis
Cover of the podcast Gabiel Lluelles of B4F
News
Gabriel Lluelles - The designer of the Minipimer
Binoculars facing towards the sea
Analysis
Mapping short-term and long-term objectives.
Cover of the podcast by Susan Kare published by B4F
News
Susan Kare - The designer who humanized computers.
Image of a subway station with people waiting for their train to pass
Analysis
User profile, getting to know our audiences.
Fruit and vegetable stall at an outdoor market
Analysis
Consumption habits in times of uncertainty
Crater

Explore the unknown.

It all starts with a conversation.

If you have a project on the go, or an idea that you would like to get off the ground, tell us what it is about and we will see what the best way to help you is.

Let's talk

  1. Home

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Spain

Ferraz 120
Madrid, España

+34 910 402 825
hola@somoscrater.es

Crater Brands 4 Future S.L. All Rights Reserved. 2025 | Legal

Crater

Explore the unknown.

It all starts with a conversation.

If you have a project on the go, or an idea that you would like to get off the ground, tell us what it is about and we will see what the best way to help you is.

Let's talk

  1. Home

  2. Work

  3. Services

  4. Study

  5. Blog

  6. Contact

  1. YouTube

  2. Instagram

  3. Twitter

  4. LinkedIn

Spain

Ferraz 120
Madrid, España

+34 910 402 825
hola@somoscrater.es

Crater Brands 4 Future S.L. All Rights Reserved. 2025 | Legal

Crater
Explore the unknown.

It all starts with a conversation.

If you have a project on the go, or an idea that you would like to get off the ground, tell us what it is about and we will see what the best way to help you is.

Let's talk

  1. Home

  2. Work

  3. Services

  4. Study

  5. Blog

  6. Contact

  1. YouTube

  2. Instagram

  3. Twitter

  4. LinkedIn

Spain

Ferraz 120
Madrid, España

+34 910 402 825
hola@somoscrater.es

Crater Brands 4 Future S.L. All Rights Reserved. 2025 | Legal