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Podcast

Crater

Carlos Alonso - Artificial Intelligence (Part 2) | B4F #36
Carlos Alonso gesticulating while explaining concepts of Artificial Intelligence during the recording of episode Part 2 of the B4F podcast #36, against a dark background with a blue halo.

Podcast

Carlos Alonso - Artificial Intelligence (Part 1)
Imagen de un tablero de ajedrez moderno con piezas de colores vivos (amarillo y azul versus rojo y azul), dispuesto en una superficie negra. Esta representación visual ilustra el análisis de competencia, mostrando la importancia de la estrategia y el posicionamiento en la toma de decisiones, similar a los movimientos clave en una partida de ajedrez.

Branding

Technology

Product design

Research

How to create interactive campaigns to generate brand interest
A person in a red sweatshirt is showing on their mobile phone the white logo of a sports brand against the same red background, illustrating the creation of interactive campaigns to generate interest in the brand through coherent and eye-catching visual content for social media and digital marketing.

Podcast

We will deliver a talk on gamification | INESE Marketing 2025
Imagen de un tablero de ajedrez moderno con piezas de colores vivos (amarillo y azul versus rojo y azul), dispuesto en una superficie negra. Esta representación visual ilustra el análisis de competencia, mostrando la importancia de la estrategia y el posicionamiento en la toma de decisiones, similar a los movimientos clave en una partida de ajedrez.

Podcast

Alan Turing - Laid the foundations of computing and Artificial Intelligence
Imagen de un tablero de ajedrez moderno con piezas de colores vivos (amarillo y azul versus rojo y azul), dispuesto en una superficie negra. Esta representación visual ilustra el análisis de competencia, mostrando la importancia de la estrategia y el posicionamiento en la toma de decisiones, similar a los movimientos clave en una partida de ajedrez.

AI

Technology

Research

Crater

Analysis of competitive marketing strategies to stand out in the market
Two colleagues review charts and data related to the analysis of competitive marketing strategies. The image shows documents with growth charts and a collaborative working environment, reflecting the evaluation and planning process to improve competitiveness in the marketing sector.

Podcast

How we apply AI in creative work. Crater®
Imagen de un tablero de ajedrez moderno con piezas de colores vivos (amarillo y azul versus rojo y azul), dispuesto en una superficie negra. Esta representación visual ilustra el análisis de competencia, mostrando la importancia de la estrategia y el posicionamiento en la toma de decisiones, similar a los movimientos clave en una partida de ajedrez.

Podcast

Cristóbal Balenciaga - A tailor in the true sense of the word
Imagen de un tablero de ajedrez moderno con piezas de colores vivos (amarillo y azul versus rojo y azul), dispuesto en una superficie negra. Esta representación visual ilustra el análisis de competencia, mostrando la importancia de la estrategia y el posicionamiento en la toma de decisiones, similar a los movimientos clave en una partida de ajedrez.

Research

AI

Technology

Competitor analysis: a comprehensive guide to market research and strategic planning
Imagen de un tablero de ajedrez moderno con piezas de colores vivos (amarillo y azul versus rojo y azul), dispuesto en una superficie negra. Esta representación visual ilustra el análisis de competencia, mostrando la importancia de la estrategia y el posicionamiento en la toma de decisiones, similar a los movimientos clave en una partida de ajedrez.

AI

AI beyond ChatGPT and Alexa
Imágen Riego industrial

Branding

Identity

Research

Product design

Technology

Comparative brand analysis: tools and strategies for competitive positioning
Image of a supermarket shelf showing a comparative analysis of energy drink and soft drink brands. Different brands such as Ramune, Zevia, Guru, and Steaz can be seen, organized in rows with a variety of flavours and colours, making it easier for consumers to visually compare the available options.

Podcast

David Ogilvy - The king of advertising
Promotional cover image for a podcast about David Ogilvy, featuring a stylish man in a grey suit with a pipe, against a dark blue background, representing the themes of advertising, creativity, and the legacy of David Ogilvy.

Branding

Identity

Product design

Research

Crater

Key elements for an effective logo
Volkswagen logo in close-up against a blue background, highlighting key elements for an effective logo such as simplicity, immediate recognition, and timeless design.

Branding

Growth

Research

Launch of Amul Gold in Spain
Imagen de un ternero de raza India en una granja de ganado

Podcast

We explain our own rebranding
Podcast cover rebranding crater

Branding

Identity

Research

Crater

Benchmarking: a complete guide to competitive analysis
Aerial view of three runners competing on a track, symbolizing the benchmarking of rival brands by showing how they compare and compete in a competitive environment.

Podcast

Gabriel Lluelles - The designer of the Minipimer
Caratula podcas Gabiel Lluelles de B4F

Growth

Product design

Branding

Research

Crater

Mapping short-term and long-term objectives.
Prismaticos orientados dirección al mar

Podcast

Susan Kare - The designer who humanized computers.
Caratula del podcast de Susan Kare publicado por B4F

Product design

Research

Technology

User profile, getting to know our audiences.
Imagen de una estación de metro con personas esperando a que pase su tren

Research

Consumption habits in times of uncertainty
Puesto de frutas y verduras en un mervado al aire libre

Blog

  1. All

  2. News

  3. Analysis

AI

Technology

Podcast

Crater

Carlos Alonso - Artificial Intelligence (Part 2) | B4F #36
Carlos Alonso gesticulating while explaining concepts of Artificial Intelligence during the recording of episode Part 2 of the B4F podcast #36, against a dark background with a blue halo.

Podcast

Carlos Alonso - Artificial Intelligence (Part 1)
Imagen de un tablero de ajedrez moderno con piezas de colores vivos (amarillo y azul versus rojo y azul), dispuesto en una superficie negra. Esta representación visual ilustra el análisis de competencia, mostrando la importancia de la estrategia y el posicionamiento en la toma de decisiones, similar a los movimientos clave en una partida de ajedrez.

Branding

Technology

Product design

Research

How to create interactive campaigns to generate brand interest
A person in a red sweatshirt is showing on their mobile phone the white logo of a sports brand against the same red background, illustrating the creation of interactive campaigns to generate interest in the brand through coherent and eye-catching visual content for social media and digital marketing.

Podcast

We will deliver a talk on gamification | INESE Marketing 2025
Imagen de un tablero de ajedrez moderno con piezas de colores vivos (amarillo y azul versus rojo y azul), dispuesto en una superficie negra. Esta representación visual ilustra el análisis de competencia, mostrando la importancia de la estrategia y el posicionamiento en la toma de decisiones, similar a los movimientos clave en una partida de ajedrez.

Podcast

Alan Turing - Laid the foundations of computing and Artificial Intelligence
Imagen de un tablero de ajedrez moderno con piezas de colores vivos (amarillo y azul versus rojo y azul), dispuesto en una superficie negra. Esta representación visual ilustra el análisis de competencia, mostrando la importancia de la estrategia y el posicionamiento en la toma de decisiones, similar a los movimientos clave en una partida de ajedrez.

AI

Technology

Research

Crater

Analysis of competitive marketing strategies to stand out in the market
Two colleagues review charts and data related to the analysis of competitive marketing strategies. The image shows documents with growth charts and a collaborative working environment, reflecting the evaluation and planning process to improve competitiveness in the marketing sector.

Podcast

How we apply AI in creative work. Crater®
Imagen de un tablero de ajedrez moderno con piezas de colores vivos (amarillo y azul versus rojo y azul), dispuesto en una superficie negra. Esta representación visual ilustra el análisis de competencia, mostrando la importancia de la estrategia y el posicionamiento en la toma de decisiones, similar a los movimientos clave en una partida de ajedrez.

Podcast

Cristóbal Balenciaga - A tailor in the true sense of the word
Imagen de un tablero de ajedrez moderno con piezas de colores vivos (amarillo y azul versus rojo y azul), dispuesto en una superficie negra. Esta representación visual ilustra el análisis de competencia, mostrando la importancia de la estrategia y el posicionamiento en la toma de decisiones, similar a los movimientos clave en una partida de ajedrez.

Research

AI

Technology

Competitor analysis: a comprehensive guide to market research and strategic planning
Imagen de un tablero de ajedrez moderno con piezas de colores vivos (amarillo y azul versus rojo y azul), dispuesto en una superficie negra. Esta representación visual ilustra el análisis de competencia, mostrando la importancia de la estrategia y el posicionamiento en la toma de decisiones, similar a los movimientos clave en una partida de ajedrez.

AI

AI beyond ChatGPT and Alexa
Imágen Riego industrial

Branding

Identity

Research

Product design

Technology

Comparative brand analysis: tools and strategies for competitive positioning
Image of a supermarket shelf showing a comparative analysis of energy drink and soft drink brands. Different brands such as Ramune, Zevia, Guru, and Steaz can be seen, organized in rows with a variety of flavours and colours, making it easier for consumers to visually compare the available options.

Podcast

David Ogilvy - The king of advertising
Promotional cover image for a podcast about David Ogilvy, featuring a stylish man in a grey suit with a pipe, against a dark blue background, representing the themes of advertising, creativity, and the legacy of David Ogilvy.

Branding

Identity

Product design

Research

Crater

Key elements for an effective logo
Volkswagen logo in close-up against a blue background, highlighting key elements for an effective logo such as simplicity, immediate recognition, and timeless design.

Branding

Growth

Research

Launch of Amul Gold in Spain
Imagen de un ternero de raza India en una granja de ganado

Podcast

We explain our own rebranding
Podcast cover rebranding crater

Branding

Identity

Research

Crater

Benchmarking: a complete guide to competitive analysis
Aerial view of three runners competing on a track, symbolizing the benchmarking of rival brands by showing how they compare and compete in a competitive environment.

Podcast

Gabriel Lluelles - The designer of the Minipimer
Caratula podcas Gabiel Lluelles de B4F

Growth

Product design

Branding

Research

Crater

Mapping short-term and long-term objectives.
Prismaticos orientados dirección al mar

Podcast

Susan Kare - The designer who humanized computers.
Caratula del podcast de Susan Kare publicado por B4F

Product design

Research

Technology

User profile, getting to know our audiences.
Imagen de una estación de metro con personas esperando a que pase su tren

Research

Consumption habits in times of uncertainty
Puesto de frutas y verduras en un mervado al aire libre

Blog

  1. All

  2. News

  3. Analysis

Growth

Technology

Crater

Contracts and agreements with influencers: complete guide to influencer campaigns for your brand
Young content creator sitting in front of the camera while taking notes on contracts and agreements with influencers in a modern office environment, ready to record a professional video.

AI

Technology

Podcast

Crater

Carlos Alonso - Artificial Intelligence (Part 2) | B4F #36
Carlos Alonso gesticulating while explaining concepts of Artificial Intelligence during the recording of episode Part 2 of the B4F podcast #36, against a dark background with a blue halo.

Podcast

Carlos Alonso - Artificial Intelligence (Part 1)

Branding

Technology

Product design

Research

How to create interactive campaigns to generate brand interest
A person in a red sweatshirt is showing on their mobile phone the white logo of a sports brand against the same red background, illustrating the creation of interactive campaigns to generate interest in the brand through coherent and eye-catching visual content for social media and digital marketing.

Podcast

We will deliver a talk on gamification | INESE Marketing 2025

Podcast

Alan Turing - Laid the foundations of computing and Artificial Intelligence

AI

Technology

Research

Crater

Analysis of competitive marketing strategies to stand out in the market
Two colleagues review charts and data related to the analysis of competitive marketing strategies. The image shows documents with growth charts and a collaborative working environment, reflecting the evaluation and planning process to improve competitiveness in the marketing sector.

Podcast

How we apply AI in creative work. Crater®

Podcast

Cristóbal Balenciaga - A tailor in the true sense of the word

Research

AI

Technology

Competitor analysis: a comprehensive guide to market research and strategic planning
Imagen de un tablero de ajedrez moderno con piezas de colores vivos (amarillo y azul versus rojo y azul), dispuesto en una superficie negra. Esta representación visual ilustra el análisis de competencia, mostrando la importancia de la estrategia y el posicionamiento en la toma de decisiones, similar a los movimientos clave en una partida de ajedrez.

AI

AI beyond ChatGPT and Alexa
Imágen Riego industrial

Branding

Identity

Research

Product design

Technology

Comparative brand analysis: tools and strategies for competitive positioning
Image of a supermarket shelf showing a comparative analysis of energy drink and soft drink brands. Different brands such as Ramune, Zevia, Guru, and Steaz can be seen, organized in rows with a variety of flavours and colours, making it easier for consumers to visually compare the available options.

Podcast

David Ogilvy - The king of advertising
Promotional cover image for a podcast about David Ogilvy, featuring a stylish man in a grey suit with a pipe, against a dark blue background, representing the themes of advertising, creativity, and the legacy of David Ogilvy.

Branding

Identity

Product design

Research

Crater

Key elements for an effective logo
Volkswagen logo in close-up against a blue background, highlighting key elements for an effective logo such as simplicity, immediate recognition, and timeless design.

Branding

Growth

Research

Launch of Amul Gold in Spain
Imagen de un ternero de raza India en una granja de ganado

Podcast

We explain our own rebranding
Podcast cover rebranding crater

Branding

Identity

Research

Crater

Benchmarking: a complete guide to competitive analysis
Aerial view of three runners competing on a track, symbolizing the benchmarking of rival brands by showing how they compare and compete in a competitive environment.

Podcast

Gabriel Lluelles - The designer of the Minipimer
Caratula podcas Gabiel Lluelles de B4F

Growth

Product design

Branding

Research

Crater

Mapping short-term and long-term objectives.
Prismaticos orientados dirección al mar

Podcast

Susan Kare - The designer who humanized computers.
Caratula del podcast de Susan Kare publicado por B4F

Product design

Research

Technology

User profile, getting to know our audiences.
Imagen de una estación de metro con personas esperando a que pase su tren

Research

Consumption habits in times of uncertainty
Puesto de frutas y verduras en un mervado al aire libre

Blog

  1. All

  2. News

  3. Analysis

Growth

Technology

Crater

Contracts and agreements with influencers: complete guide to influencer campaigns for your brand
Young content creator sitting in front of the camera while taking notes on contracts and agreements with influencers in a modern office environment, ready to record a professional video.

AI

Technology

Podcast

Crater

Carlos Alonso - Artificial Intelligence (Part 2) | B4F #36
Carlos Alonso gesticulating while explaining concepts of Artificial Intelligence during the recording of episode Part 2 of the B4F podcast #36, against a dark background with a blue halo.

Podcast

Carlos Alonso - Artificial Intelligence (Part 1)

Branding

Technology

Product design

Research

How to create interactive campaigns to generate brand interest
A person in a red sweatshirt is showing on their mobile phone the white logo of a sports brand against the same red background, illustrating the creation of interactive campaigns to generate interest in the brand through coherent and eye-catching visual content for social media and digital marketing.

Podcast

We will deliver a talk on gamification | INESE Marketing 2025

Podcast

Alan Turing - Laid the foundations of computing and Artificial Intelligence

AI

Technology

Research

Crater

Analysis of competitive marketing strategies to stand out in the market
Two colleagues review charts and data related to the analysis of competitive marketing strategies. The image shows documents with growth charts and a collaborative working environment, reflecting the evaluation and planning process to improve competitiveness in the marketing sector.

Podcast

How we apply AI in creative work. Crater®

Podcast

Cristóbal Balenciaga - A tailor in the true sense of the word

Research

AI

Technology

Competitor analysis: a comprehensive guide to market research and strategic planning
Imagen de un tablero de ajedrez moderno con piezas de colores vivos (amarillo y azul versus rojo y azul), dispuesto en una superficie negra. Esta representación visual ilustra el análisis de competencia, mostrando la importancia de la estrategia y el posicionamiento en la toma de decisiones, similar a los movimientos clave en una partida de ajedrez.

AI

AI beyond ChatGPT and Alexa
Imágen Riego industrial

Branding

Identity

Research

Product design

Technology

Comparative brand analysis: tools and strategies for competitive positioning
Image of a supermarket shelf showing a comparative analysis of energy drink and soft drink brands. Different brands such as Ramune, Zevia, Guru, and Steaz can be seen, organized in rows with a variety of flavours and colours, making it easier for consumers to visually compare the available options.

Podcast

David Ogilvy - The king of advertising
Promotional cover image for a podcast about David Ogilvy, featuring a stylish man in a grey suit with a pipe, against a dark blue background, representing the themes of advertising, creativity, and the legacy of David Ogilvy.

Branding

Identity

Product design

Research

Crater

Key elements for an effective logo
Volkswagen logo in close-up against a blue background, highlighting key elements for an effective logo such as simplicity, immediate recognition, and timeless design.

Branding

Growth

Research

Launch of Amul Gold in Spain
Imagen de un ternero de raza India en una granja de ganado

Podcast

We explain our own rebranding
Podcast cover rebranding crater

Branding

Identity

Research

Crater

Benchmarking: a complete guide to competitive analysis
Aerial view of three runners competing on a track, symbolizing the benchmarking of rival brands by showing how they compare and compete in a competitive environment.

Podcast

Gabriel Lluelles - The designer of the Minipimer
Caratula podcas Gabiel Lluelles de B4F

Growth

Product design

Branding

Research

Crater

Mapping short-term and long-term objectives.
Prismaticos orientados dirección al mar

Podcast

Susan Kare - The designer who humanized computers.
Caratula del podcast de Susan Kare publicado por B4F

Product design

Research

Technology

User profile, getting to know our audiences.
Imagen de una estación de metro con personas esperando a que pase su tren

Research

Consumption habits in times of uncertainty
Puesto de frutas y verduras en un mervado al aire libre
Crater
Building strong brands.

Do you have a project in hand? Tell us what it's about and we will see what the best way to help you is.

Let's talk

  1. Work

  2. Blog

  3. Contact

  4. Podcast

  1. Youtube

  2. Instagram

  3. Twitter

  4. Linkedin

Spain

Ferraz 120
Madrid, España

+34 910 402 825
hola@somoscrater.es

Certifidación ISO 9001
Crater
Building strong brands.

Do you have a project in hand? Tell us what it's about and we will see what the best way to help you is.

Let's talk

  1. Work

  2. Blog

  3. Contact

  4. Podcast

  1. Youtube

  2. Instagram

  3. Twitter

  4. Linkedin

Spain

Ferraz 120
Madrid, España

+34 910 402 825
hola@somoscrater.es

Certifidación ISO 9001
Crater
Building strong brands.

Do you have a project in hand? Tell us what it's about and we will see what the best way to help you is.

Let's talk

  1. Work

  2. Blog

  3. Contact

  4. Podcast

  1. Youtube

  2. Instagram

  3. Twitter

  4. Linkedin

Spain

Ferraz 120
Madrid, España

+34 910 402 825
hola@somoscrater.es

Certifidación ISO 9001