David Ogilvy - The king of advertising

New episode of the Podcast "Brands 4 Future"

In today's episode, we are going to talk about one of the great figures of 20th-century advertising. A person of extravagant character but with a sharp mind like few others.

He is the person who inspired the series MADMEN, and more specifically the figure of its protagonist Don Draper. He lived several lives in one, was a door-to-door salesman, a spy in World War II, lived with the Amish in Pennsylvania, founded and managed one of the most important advertising agencies in the world, and even retired in a castle in the French countryside. If we had to define him in a single sentence, we would say that "he was a man who knew how to sell" and, above all, a man who knew how to write selling texts.

Today, in Brands 4 Future, David Ogilvy.