David Ogilvy - The king of advertising

New episode of the "Brands 4 Future" Podcast

In today's episode, we are going to talk about one of the great figures of 20th-century advertising. A person of extravagant character but with a lucid mind like few others.

He is the person who inspired the series MAD MEN and, more specifically, the character of its protagonist Don Draper. He lived several lives in one: he was a cold-caller, a spy in WW2, lived with the Amish in Pennsylvania, founded and managed one of the most important advertising agencies in the world, and even retired to a castle in the French countryside. If we had to define him in a single sentence, we would say he was "a man who knew how to sell" and, above all, a man who knew how to write copy that sells.

Today, on Brands 4 Future, David Ogilvy.