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Latest articles about Research

university student 2027: how does he decide where to look, and what convinces him

Analysis

The university student in 2027: how they decide, where they look and what persuades them

Man in an office during an interview about impulse buying at vending machines, speaking to the camera.

News

José Aparicio on "La Tarde de Telemadrid": Why do we buy what we buy?

A stack of books on business and design, such as “Branding”, “Blitzscaling” and “The Lean Startup”, placed on a wooden table next to a houseplant, illustrating the importance of storytelling in branding to build strong and memorable brands.

Analysis

The importance of storytelling in branding: building emotional connections that transform brands

Analysis

How to create interactive campaigns to generate brand interest

Two colleagues review charts and data related to the analysis of competitive marketing strategies. The image shows documents with growth charts and a collaborative working environment, reflecting the evaluation and planning process to improve competitiveness in the marketing sector.

Analysis

Analysis of competitive marketing strategies to stand out in the market

Image of a modern chess board with brightly coloured pieces (yellow and blue versus red and blue), placed on a black surface. This visual representation illustrates competitive analysis, highlighting the importance of strategy and positioning in decision making, similar to the key moves in a game of chess.

Analysis

Competitor analysis: a comprehensive guide to market research and strategic planning

Image of a supermarket shelf showing a comparative analysis of energy drink and soft drink brands. Different brands such as Ramune, Zevia, Guru, and Steaz can be seen, organized in rows with a variety of flavours and colours, making it easier for consumers to visually compare the available options.

Analysis

Comparative brand analysis: tools and strategies for competitive positioning

Analysis

Key elements for an effective logo

Image of an Indian breed calf on a cattle farm

News

Launch of Amul Gold in Spain

Aerial view of three runners competing on a track, symbolizing the benchmarking of rival brands by showing how they compare and compete in a competitive environment.

Analysis

Benchmarking: a complete guide to competitive analysis

Binoculars facing towards the sea

Analysis

Mapping short-term and long-term objectives.

Image of a subway station with people waiting for their train to pass

Analysis

User profile, getting to know our audiences.

Fruit and vegetable stall at an outdoor market

Analysis

Consumption habits in times of uncertainty

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Crater

Building strong brands.

Do you have a project in hand? Tell us what it's about and we will see what the best way to help you is.

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Spain

Ferraz 120
Madrid, España

+34 910 402 825
hola@somoscrater.es

ISO 9001 Certification

Crater

Building strong brands.

Do you have a project in hand? Tell us what it's about and we will see what the best way to help you is.

Let's talk

Spain

Ferraz 120
Madrid, España

+34 910 402 825
hola@somoscrater.es

ISO 9001 Certification

Crater

Building strong brands.

Do you have a project in hand? Tell us what it's about and we will see what the best way to help you is.

Let's talk

Spain

Ferraz 120
Madrid, España

+34 910 402 825
hola@somoscrater.es

ISO 9001 Certification

Crater

Building strong brands.

Do you have a project in hand? Tell us what it's about and we will see what the best way to help you is.

Let's talk

Spain

Ferraz 120
Madrid, España

+34 910 402 825
hola@somoscrater.es

ISO 9001 Certification