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Latest articles about Product design

Conceptual image of Don Norman with a blurred face, sitting with hands clasped against a dark background and a blue halo, representing his influence on user-centred design and user experience (UX).
News
Don Norman - Invented the term "User Experience". | B4F #38
Black and white portrait of a man with crossed arms against a dark background with a blue halo, used to illustrate content about Paul Rand, the designer who transformed graphic design and corporate identity in the United States, known for his iconic modern logos for companies such as IBM, ABC, or UPS; featured image of the episode Paul Rand - Transformed American Design. | B4F #37.
News
Paul Rand - Transformed American design. | B4F #37
A person in a red sweatshirt is showing on their mobile phone the white logo of a sports brand against the same red background, illustrating the creation of interactive campaigns to generate interest in the brand through coherent and eye-catching visual content for social media and digital marketing.
Analysis
How to create interactive campaigns to generate brand interest
Image of a supermarket shelf showing a comparative analysis of energy drink and soft drink brands. Different brands such as Ramune, Zevia, Guru, and Steaz can be seen, organized in rows with a variety of flavours and colours, making it easier for consumers to visually compare the available options.
Analysis
Comparative brand analysis: tools and strategies for competitive positioning
Volkswagen logo in close-up against a blue background, highlighting key elements for an effective logo such as simplicity, immediate recognition, and timeless design.
Analysis
Key elements for an effective logo
Binoculars facing towards the sea
Analysis
Mapping short-term and long-term objectives.
Image of a subway station with people waiting for their train to pass
Analysis
User profile, getting to know our audiences.

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Building strong brands.

Do you have a project in hand? Tell us what it's about and we will see what the best way to help you is.

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Spain

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Madrid, España

+34 910 402 825
hola@somoscrater.es

ISO 9001 Certification

Crater Brands 4 Future S.L. All Rights Reserved. 2025 | Legal

Crater
Building strong brands.

Do you have a project in hand? Tell us what it's about and we will see what the best way to help you is.

Let's talk

  1. Work

  2. Blog

  3. Contact

  4. Podcast

  1. Youtube

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Spain

Ferraz 120
Madrid, España

+34 910 402 825
hola@somoscrater.es

ISO 9001 Certification

Crater Brands 4 Future S.L. All Rights Reserved. 2025 | Legal

Crater
Building strong brands.

Do you have a project in hand? Tell us what it's about and we will see what the best way to help you is.

Let's talk

  1. Work

  2. Blog

  3. Contact

  4. Podcast

  1. Youtube

  2. Instagram

  3. Twitter

  4. Linkedin

Spain

Ferraz 120
Madrid, España

+34 910 402 825
hola@somoscrater.es

ISO 9001 Certification

Crater Brands 4 Future S.L. All Rights Reserved. 2025 | Legal