Steel Performance designs, manufactures and distributes digital signage devices and metal structures. Its strength lies in the development of modular devices with the ability to be customised in detail: size, materials, finishes, screens and branding. It is a technology that allows brands to have useful and functional touchpoints that can also be a tool for commercial impact.
In a context where increasing competition and products of questionable quality flood the market, Steel Performance needs to position itself as an industry leader, looking towards a future where people can interact with technology in a simple way.
The goal is to build a brand capable of conveying the quality and technical robustness of its products without giving up a premium and technological character, allowing it to engage in dialogue with both large retail clients and highly demanding engineering partners. Furthermore, the brand must be capable of giving consistency to an increasingly broad and configurable product catalogue.
We developed an inspiring brand, ready to compete in the world we live in today and to create its own universe.
A brand with the capacity to be remembered, with a clear and motivating message and an easily recognisable identity. It is a brand that allows the duality between industrial precision and technological sophistication to be activated.
