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Latest articles about Identity

Statue of the Anuaria Awards on a black background with the text "Anuaria Awards 2025", used to announce that Crater achieves double Anuaria Selection 2025 | Branding in graphic design.
News
Double recognition of Crater at the Anuaria Awards 2025
Black and white portrait of a man with crossed arms against a dark background with a blue halo, used to illustrate content about Paul Rand, the designer who transformed graphic design and corporate identity in the United States, known for his iconic modern logos for companies such as IBM, ABC, or UPS; featured image of the episode Paul Rand - Transformed American Design. | B4F #37.
News
Paul Rand - Transformed American design. | B4F #37
A stack of books on business and design, such as “Branding”, “Blitzscaling” and “The Lean Startup”, placed on a wooden table next to a houseplant, illustrating the importance of storytelling in branding to build strong and memorable brands.
Analysis
The importance of storytelling in branding: building emotional connections that transform brands
Image of a supermarket shelf showing a comparative analysis of energy drink and soft drink brands. Different brands such as Ramune, Zevia, Guru, and Steaz can be seen, organized in rows with a variety of flavours and colours, making it easier for consumers to visually compare the available options.
Analysis
Comparative brand analysis: tools and strategies for competitive positioning
Volkswagen logo in close-up against a blue background, highlighting key elements for an effective logo such as simplicity, immediate recognition, and timeless design.
Analysis
Key elements for an effective logo
Aerial view of three runners competing on a track, symbolizing the benchmarking of rival brands by showing how they compare and compete in a competitive environment.
Analysis
Benchmarking: a complete guide to competitive analysis

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Crater Brands 4 Future S.L. All Rights Reserved. 2025 | Legal

Crater
Building strong brands.

Do you have a project in hand? Tell us what it's about and we will see what the best way to help you is.

Let's talk

  1. Work

  2. Blog

  3. Contact

  4. Podcast

  1. Youtube

  2. Instagram

  3. Twitter

  4. Linkedin

Spain

Ferraz 120
Madrid, España

+34 910 402 825
hola@somoscrater.es

ISO 9001 Certification

Crater Brands 4 Future S.L. All Rights Reserved. 2025 | Legal

Crater
Building strong brands.

Do you have a project in hand? Tell us what it's about and we will see what the best way to help you is.

Let's talk

  1. Work

  2. Blog

  3. Contact

  4. Podcast

  1. Youtube

  2. Instagram

  3. Twitter

  4. Linkedin

Spain

Ferraz 120
Madrid, España

+34 910 402 825
hola@somoscrater.es

ISO 9001 Certification

Crater Brands 4 Future S.L. All Rights Reserved. 2025 | Legal

Crater
Building strong brands.

Do you have a project in hand? Tell us what it's about and we will see what the best way to help you is.

Let's talk

  1. Work

  2. Blog

  3. Contact

  4. Podcast

  1. Youtube

  2. Instagram

  3. Twitter

  4. Linkedin

Spain

Ferraz 120
Madrid, España

+34 910 402 825
hola@somoscrater.es

ISO 9001 Certification

Crater Brands 4 Future S.L. All Rights Reserved. 2025 | Legal