Double recognition of Crater at the Anuaria Awards 2025

Crater has been awarded two ANUARIA Selections in the XXXII edition of the National Graphic Design Award ANUARIA 2025, the most recognized and supported awards by the graphic design sector in Spain. Our agency, specialized in branding, web design, digital marketing, and creative strategies, has achieved this double recognition thanks to two projects that stand out for their conceptual solidity and their ability to connect strategy with creativity.

“Put on the glasses of Geography”: creativity at the service of education

The first recognition corresponds to the Anuaria selection in the category of best commercial advertising campaign, with the work Put on the glasses of Geography, developed for the Department of Geography and Territorial Planning at the University of Zaragoza.

This campaign was born with a clear objective: to promote the Degree in Geography, Territory, and Environment and attract students to the offered places. Through a creative concept that advocates geography as a fundamental discipline to understand contemporary social, environmental, economic, and political challenges, at Crater we designed an omnichannel strategy that included an advertisement, a dedicated website, and placements on social media.

“Oniria”: thematic journeys for unique travelers

The second recognition comes through the Anuaria Selection in the category of best logo or brand, thanks to the work done for Oniria, a boutique travel agency. Crater developed the visual identity of this brand, creating a logo and a graphic system that reflects the essence of travel as an aspirational and emotional experience. The goal was to convey intangible values, such as inspiration, adventure, and dreams, into a functional and expressive visual language.

A jury of the highest level

The jury of the Anuaria Award, composed solely of representatives designated by the main professional design organizations in Spain, evaluated the works according to criteria of quality, creativity, coherence between function, message, audience, and strategy, innovation, and commercial value. In this edition, the award has had the support of more than 30 organizations, professional associations, design centers, and specialized press, establishing itself as the standard of excellence of Spanish graphic design.