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Latest articles about Branding

News

La marca vuelve a ser rentable. O, ¿por qué tu CFO debería defender el presupuesto de marca?

A real relationship is the only thing that no algorithm can copy

Analysis

A real relationship is the only thing no algorithm can copy

Conceptual image of Don Norman with a blurred face, sitting with hands clasped against a dark background and a blue halo, representing his influence on user-centred design and user experience (UX).

News

Don Norman - Invented the term "User Experience". | B4F #38

Man in an office during an interview about impulse buying at vending machines, speaking to the camera.

News

José Aparicio on "La Tarde de Telemadrid": Why do we buy what we buy?

Statue of the Anuaria Awards on a black background with the text "Anuaria Awards 2025", used to announce that Crater achieves double Anuaria Selection 2025 | Branding in graphic design.

News

Double recognition of Crater at the Anuaria Awards 2025

Black and white portrait of a man with crossed arms against a dark background with a blue halo, used to illustrate content about Paul Rand, the designer who transformed graphic design and corporate identity in the United States, known for his iconic modern logos for companies such as IBM, ABC, or UPS; featured image of the episode Paul Rand - Transformed American Design. | B4F #37.

News

Paul Rand - Transformed American design. | B4F #37

A stack of books on business and design, such as “Branding”, “Blitzscaling” and “The Lean Startup”, placed on a wooden table next to a houseplant, illustrating the importance of storytelling in branding to build strong and memorable brands.

Analysis

The importance of storytelling in branding: building emotional connections that transform brands

Analysis

How to create interactive campaigns to generate brand interest

Image of a supermarket shelf showing a comparative analysis of energy drink and soft drink brands. Different brands such as Ramune, Zevia, Guru, and Steaz can be seen, organized in rows with a variety of flavours and colours, making it easier for consumers to visually compare the available options.

Analysis

Comparative brand analysis: tools and strategies for competitive positioning

Analysis

Key elements for an effective logo

Image of an Indian breed calf on a cattle farm

News

Launch of Amul Gold in Spain

Aerial view of three runners competing on a track, symbolizing the benchmarking of rival brands by showing how they compare and compete in a competitive environment.

Analysis

Benchmarking: a complete guide to competitive analysis

Binoculars facing towards the sea

Analysis

Mapping short-term and long-term objectives.

Do you have a project in hand? Tell us what it is about and we will see what is the best way to help you.

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Crater

Building strong brands.

Do you have a project in hand? Tell us what it's about and we will see what the best way to help you is.

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Spain

Ferraz 120
Madrid, España

+34 910 402 825
hola@somoscrater.es

ISO 9001 Certification

Crater

Building strong brands.

Do you have a project in hand? Tell us what it's about and we will see what the best way to help you is.

Let's talk

Spain

Ferraz 120
Madrid, España

+34 910 402 825
hola@somoscrater.es

ISO 9001 Certification

Crater

Building strong brands.

Do you have a project in hand? Tell us what it's about and we will see what the best way to help you is.

Let's talk

Spain

Ferraz 120
Madrid, España

+34 910 402 825
hola@somoscrater.es

ISO 9001 Certification

Crater

Building strong brands.

Do you have a project in hand? Tell us what it's about and we will see what the best way to help you is.

Let's talk

Spain

Ferraz 120
Madrid, España

+34 910 402 825
hola@somoscrater.es

ISO 9001 Certification