ANUARIA 2025 Awards:
ANUARIA Award for the best commercial advertising campaign
Challenge
The Department of Geography, Territory and Environment at the University of Zaragoza is proposing to develop a campaign with the aim of increasing awareness and improving perceptions of the Geography degree.
Through the concept "Put on your geography glasses" and an advertising spot, we build an omnichannel campaign that unfolds across social media, ads, dossiers and a dedicated campaign website. Contrary to the current trend, we choose to address those young people who are deciding their future in a mature and thoughtful way, highlighting geography as a discipline and showing that it is not only an attractive field, but also one with an exciting future.
Organic reach of posts
Paid advertisement impressions
Impressions with paid ads
Managed social networks
I like you
Published posts
Website visits
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