We will deliver a talk on gamification | INESE Marketing 2025

Gamification in insurance: this is how we experienced INESE Marketing 2025

Can you imagine transforming the relationship between insurers and customers into a positive and memorable experience? Crater® participated in the INESE Insurance Sector Marketing and Communication Meeting, the benchmark event for professionals looking to innovate and better connect with their audiences.

An event full of ideas for innovation

In this vlog, we take you behind the scenes of a day where we shared how gamification can completely change the perception of the insurance sector. We presented creative strategies to turn the insurance experience into something closer, more dynamic, and useful for customers, moving away from the traditional link that is usually associated with problems and stress.