How we apply AI in creative work. Crater®

How We Apply AI in Creative Work: What No One Tells You

In this episode of Brand for Future, the Crater® team opens the backstage to share, with real examples, how they integrate artificial intelligence into research, strategy, content, and customer service, without losing brand coherence or the human perspective that distinguishes purpose-driven organizations.

The conversation addresses the contemporary dilemma of conversational branding: should a customer service agent appear human, how should they be named, and how much should it be revealed that they are AI according to the brand's transparency values and the European regulatory framework? Additionally, the limits and opportunities of AI in image and video, the drastic reduction of time and costs, and the 2030 scenario where clients, small consultancies, and large players will coexist with agents capable of designing, researching, and activating brand experiences in real-time are explored.