How we apply AI in creative work. Crater®

How we apply AI in creative work: what no one tells you

In this episode of Brand for Future, the Crater® team opens up the backstage to share, with real-world examples, how they integrate artificial intelligence into research, strategy, content and customer service, without losing brand consistency or the human perspective that sets purpose-driven organisations apart.

The conversation addresses the contemporary dilemma of conversational branding: should a customer service agent seem human, how should they be named, and to what extent should we reveal they are AI according to the brand's transparency values and the European regulatory framework? In addition, they explore the limits and opportunities of AI in image and video, the drastic reduction in time and costs, and the 2030 scenario where clients, small consultancies and major players will coexist with agents capable of designing, researching and activating brand experiences in real time.​