Carlos Alonso - Artificial Intelligence (Part 1)

In episode 35 of Brands 4 Future, we delve into the fascinating and fast-paced universe of artificial intelligence with Carlos Alonso, data and AI expert, to unravel one of the most transformative technological phenomena of our time.

This first part of our conversation (yes, the talk was so intense that we decided to split it into two episodes) explores how artificial intelligence has ceased to be science fiction to become an inseparable companion in our day-to-day lives. From the algorithms that recommend which series to watch on Netflix to generative models capable of creating images, text, and video that rival human work, AI is radically transforming the way we live, work, and relate to one another.

During the conversation, we address questions we all ask ourselves: What actually is artificial intelligence? Have we already reached strong AI or are we still in the realm of weak AI? Why do current models solve complex mathematical problems but cannot walk like a two-year-old child? Carlos reveals the secrets behind concepts like Transformers —that revolutionary architecture that changed the game— and explains how tech giants like Google, OpenAI, and Meta are fighting a real arms race to achieve hegemony in AI.

But beyond the technology, we reflect on the human impact: how we use AI in our daily work, the risks of falling for the hype without really understanding what problems we are solving, and whether the future will be as dystopian as some films have led us to believe... or if we are already living in it.

Do you think the graphical user interface is dead? Will voice —or even thought— be the definitive way to interact with machines? Will design and programming be possible without humans? All these questions (and many more) find answers in this episode packed with data, anecdotes, and deep reflections.

If you want to understand how we got here and where we are heading in this new era dominated by intelligent algorithms, this episode is essential. Press play and get ready to question everything you thought you knew about artificial intelligence.

Listen to the full episode here and don't miss the second part, where we philosophize about the future scenarios that await us.