Valxerit

Valxerit

Main challenge

Valxerit is a Premium Gin originating in Sant Cugat del Vallès and inspired by the Jerte Valley, from which it takes its name. In order to improve its brand recognition and expand its market share, its founders and management team decided to carry out a rebranding that culminated in an aesthetic transformation of the brand.

The main challenge we faced was to define our purpose and build a brand relevant to their customers, with an attractive personality that would help differentiate them from their competitors.

 

valxerit.es

Sector:

Alcoholic beverages

Project:

Branding

Brand identity

E-commerce

Exploration

Brand audit

Research

 

Definition

Territory

Positioning

Brand personality

Creation

Visual identity

Verbal identity

Web development

Research

During the exploration process we investigated all the key aspects that helped us to clearly visualize the alcoholic beverage market, its peculiarities and the present and future trends of the sector. We also study your direct competitors, their positioning, their pricing and their way of communicating. We also analyze the different audiences to understand how they behave, what their tastes and preferences are, and why they choose one beverage over another.

The objective of this exercise was to gather information, curate it and draw valid conclusions that would help us define a solid brand strategy, based on data and certainties; not opinions.

Brand strategy

Having a complete picture of the industry and knowing your audiences and consumers, we define a brand personality aligned with our ability to deliver value that connects with those people in an emotional way.

Our territory and positioning seeks to differentiate our proposal from those of other players with greater brand recognition and market share. We had to appeal to those aspects that make us special and allow us to enter the lives of our audiences more easily.

 

Brand identity

Brand identity is, after all, a consequence of brand strategy. Both the visual universe and the way we express ourselves verbally aim to make our value proposition tangible, at a rational and emotional level, so that users understand why our gin can be a better option than the ones they are used to drinking.

E-commerce (UI)

Finally, we carried out a redesign of their online store to make tangible the differential value of the brand and highlight the best of their products, implementing the new visual identity and applying the brand narrative in the writing of the texts.

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Umami Branding

Umami Branding

Brand creation

Main challenge

Umami is the app that helps people who eat out to find quickly and on the same platform all the menus of the day available in the area they want and in real time.

It allows users to make a decision without having to physically go to each restaurant, they can also share menus with the other people they are going to eat with and agree before mealtime.

umamiapp.es

1 – Validate the business model.

2 – To deepen in the market context.

3 – Analyze the competition.

4 – Know our different audiences.

5 – Understand who we are and what makes us special.

6 – Define the brand platform.

Exploration

Research

Definition

Territory

Positioning

Brand personality

Purpose

Creation

Naming

Visual identity

Verbal identity

Exploration

We started the project with a clear idea of the function that the application should fulfill. Even so, our first step was to check if there was a real need, if diners would always have the app in mind, if they would use it regularly and if restaurants would be willing to update it on a daily basis.

The next step was to analyze the market, the foodservice technology sector and all the particularities of the HORECA channel. We learned how people who eat away from home behave, why they do it, what their preferences are and above all how we could make their lives better.

We model a product according to the original vision adapted to the needs of the users, the only way to get them to use the app is to be really useful.

Brand strategy

After the learning acquired during the research process and the conceptualization of the app, we were able to start drawing the strategic path at the brand level.

The main pain points for diner users were time and amount of information, considering that the menus of the day are not static, users had to travel long distances and invest a lot of downtime in choosing the restaurant or always go to the ones you already know to see what they have.

That is why Umami is much more than a link between restaurants and diners, it acts as a facilitator in the process of choosing a restaurant, allowing users to enjoy all their leisure time and choose from many lunch options in real time.

Brand identity

The great challenge of the visual identity was in the diversity, both in the diners and in the restaurants, basically we had to design for all social strata, for all cultures and for all tastes.

This strategic premise is approached from the search for balance in all aspects of the identity, differentiating ourselves from competitors and other similar applications, paying special attention to aspects that promote brand awareness and understanding.

Case study
Digital Product:

Here you can continue reading about the process of creating Umami’s digital product.

From prototyping, to the final execution of the app and the desktop version.

See case study

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Umami App

Umami App

Digital product

Main challenge

Umami is the app that helps people who eat out to find quickly and on the same platform all the menus of the day available in the area they want and in real time.

It allows users to make a decision without having to physically go to each restaurant, they can also share menus with the other people they are going to eat with and agree before mealtime.

umamiapp.es

1 – Understand the different users.

2 – Define how we want the MVP to be.

3 – Define a unique and differential value proposition.

4 – Design a functional, intuitive and attractive app.

5 – Collaborate in the development process.

Exploration

UX Research

Definition

Organization of information

Flow diagrams

Prototyping

Creation

Interface design

Copywriting

Design System

UX Research

As we have already mentioned in the case study on the creation of the Umami brandThe main pain points for diners were time and the amount of information, considering that the menus of the day are not static, users had to travel long distances and invest a lot of downtime in choosing the restaurant or always go to the ones you already know to see what they have.

Many users eat in the same area every day, but others do not, which is why the tool is based on geolocation.
From there we focus the attention on the rest of the functionalities of which the most important are the type of food, the price and the distance from my position.

User flows

From the first prototypes we developed the user experience, improving as we learned.

Once the MVP is defined and we are clear about the app’s functionalities, it is time to organize the information and develop a flow in which the users will be able to access the information. users to circulate in an orderly fashion and use the tool in an intuitive and unlearned way while ensuring that they are able to use all the functionalities without technical knowledge.

Interface design (UI)

The great challenge of the visual identity was in the diversity, both in the diners and in the restaurants, basically we had to design for all social strata, for all cultures and for all tastes.

This strategic premise is approached from the search for balance in all aspects of the identity, differentiating ourselves from competitors and other similar applications, paying special attention to aspects that promote brand awareness and understanding.

Case study
Branding:

Here you can continue reading about the process of creating the Umami brand.

From the exploration period, brand platform and brand identity design.

See case study

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Fadein

Fadein

Main challenge

Fadein is one of the leaders in the design and manufacture of industrial detergents in the national territory. To consolidate their position, gain market share and expand within the sector, they decided to undertake a transformation process that would allow them to become more competitive and a strong leader in their category.

The challenge was to find a differential territory from which to work with a relevant value proposition for its customers. Focus on your ability to offer a personal and close service and activate a personality that takes us beyond the hyper-rational aspects of the product.

fadein.com

Sector:

Industrial

Project:

Branding

Brand identity

Web

Exploration

Brand audit

Research

Definition

Territory

Positioning

Brand personality

User Experience (UX)

Creation

Visual identity

Verbal identity

Interface design (UI)

Web development

Brand strategy

After a complete diagnosis of the brand, the business model, the needs of its main audiences and the competition, we develop a positioning strategy worked from the emotional spectrum, to reinforce the advantages of the brand for its customers.

We redefined the brand concept and gave it the tagline “high performance detergents” to describe the business activity. A way of highlighting our ability to help customers minimize their costs and optimize their cleaning methods and systems.

Brand identity

Once the strategic direction and personality of the brand were defined, we created the brand identity at a visual and verbal level.

At a visual level, the brand needed a complete renovation, the main novelties were the logo, typography, corporate colors and in general, the entire visual universe.

In terms of verbal identity, we work on the standardization of language, controlling what we say and how we say it according to the space and context.

Web development (UX-UI)

In order to have a new website where all users would feel comfortable and have a satisfactory overall experience, the first thing we did was to organize the information, architecture and messages. The next step was to provide this structure with the graphic elements predefined in the visual identity, resulting in a design system, not very extensive but useful to make any interface grow without too many complications.

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HealthVet

HealthVet

Main challenge

The veterinary clinic sector has undergone a major transformation. It has gone from being a highly fragmented sector, made up mainly of small independent clinics, to a scenario dominated by new players with a superior competitive advantage based on economy of scale, either through franchise models or the muscle of venture capital. In this new context, the differences between large and small are accentuated.

Marketing efforts, bargaining power with suppliers, etc., become a lever for some and a handicap for others. As a result of this need arises HealthVet, a group of independent clinics that wants to promote the advantages of working as a team and operate as a single system to be more competitive.

healthvet.es

Sector:

Veterinary

Project:

Brand identity

Corporate Web

Visual identity

Under the idea of inspiring confidence in the group to evolve the brand and the business model in the short term, we built a new attractive and current identity, with the ability to seduce both an end customer and other veterinary clinics.

Web (UX-UI)

Before designing the website, we carried out an information organization exercise and created a coherent architecture to make it easier for users to understand and use the site. This work also helped us decide how and when we are going to show our value propositions.

The most important part of an interface design process is to obtain an attractive website that respects the visual identity codes. Under this idea, as with the rest of the pieces, we designed all the elements of the digital product. In this way we achieve visual consistency across all channels: online and offline.

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