Yuuju

Yuuju

Yuuju is a telecommunications startup that provides high speed internet through fiber optics, mainly for tourist homes and second homes. Unlike other providers, Yuuju allows you to activate and deactivate the service depending on the days you need connection.

Sector:

Telecommunication

Project:

Service design

User Experience (UX)

Go to market

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LB Oprent

LB Oprent

Main challenge

LB is an alternative financing platform specialized in financing companies, mainly based on capital goods or other productive assets. Our goal is to give back to the brand an aesthetic in line with the vision and culture already integrated in the company.

Sector:

Investment funds

Project:

Visual identity

Web design

Visual identity

Web Design

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Reload

Reload

Main challenge

Reload is a brand of “take away” coffee shops , i.e., they only offer products to take away. Its objective is to provide a solution for people who do not want to sit down for a coffee. Traditional coffee shops do not usually serve coffee to go and those that do are not particularly agile.

In small and medium-sized cities where there is not a large presence of the large franchises of the “take away” There is an opportunity to anticipate and establish itself as a reference in this type of consumption, so Reload was born with the idea of having a strong brand to grow fast and build a franchisable system.

Sector:

Catering

Project:

Research

Naming

Visual identity

Packaging

Interior design

Web design

During the first stage of the project we carried out a process of analysis and research in order to be clear about several key concepts: how the take away was in Spain, the competition, consumer behavior, insights…

This allowed us to know where to focus and have a successful value proposition from which to build our brand.

From one of the main insights, the concept of activation and energy recharge, we named the brand and developed a visual identity that would activate the intangible values and concepts associated with the brand.

Packaging

Store design

Web Design

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Adas 3D

Adas 3D

Main challenge

Adas3D is a startup with a medical software that helps cardiologists and electrophysiologists to make more agile and accurate decisions in their interventions. The software makes it possible to analyze in three dimensions the different areas of a patient’s heart before, during and after undergoing surgery.

In order to make the brand more attractive, its founders decided to work on a visual identity update and website redesign.

 

Sector:

Medical Software

Project:

Visual identity

Web design

Visual identity

We developed a visual identity according to the new brand objectives, creating a powerful visual universe that makes our value proposition tangible.

Web Design

During the redesign of the website, we carried out a work of analysis and information architecture in order to make the software’s operation more understandable by focusing on its benefits and not on technical descriptions. We also worked on the aesthetic aspect according to the new visual identity of the brand.

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Voiceless

Voiceless

Main challenge

Voiceless is a feature-length documentary that aims to explain the situation in Burundi in recent decades through a common thread, Lievin Manisa, who had to flee his country to escape terror. He experienced first-hand the massacre of Tutsis by the Utus who were encouraged by the radical speeches of political forces and disseminated by the media.

Our work is based on creating a brand that serves as a communicative platform to convey the story but also as an aid to build alliances with stakeholders: production companies, audiovisual platforms or television channels.

 

Sector:

Audiovisual

Definition

Positioning

Brand personality

Creation

Visual identity

Verbal identity

Activation

Graphics

Go To Market Strategy

 

Brand strategy

First, we made a review of other audiovisual products that touched on topics related to or had common ingredients with the project, we had to have a clear picture of the documentary culture with themes that have to do with investigative journalism, geopolitics and the history of Africa.

From there, we did a conceptualization work, looking inward to understand the story and bring out its essence. That essence is the DNA of the brand, the way it will be understood through its behavior and the way it communicates.

Brand identity

Identity, as a consequence of brand strategy, consists of two pillars: verbal identity and visual identity.

The way we have to express ourselves verbally in all communication channels and the visual part, in charge of transmitting through graphic elements the personality of the brand, so that people know what they are going to see and have the desire to see the film.

* During the post-production process, the visual identity underwent significant changes by the production company’s design team.

Graphics

One of the main applications of visual identity, present in the product itself, and a key aspect to maintain consistency.

 

Media coverage

7 nominations for
the Goya Awards

 

Edition 2022.

Projects

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