Main challenge
The veterinary clinic sector has undergone a major transformation. It has gone from being a highly fragmented sector, made up mainly of small independent clinics, to a scenario dominated by new players with a superior competitive advantage based on economy of scale, either through franchise models or the muscle of venture capital. In this new context, the differences between large and small are accentuated.
Marketing efforts, bargaining power with suppliers, etc., become a lever for some and a handicap for others. As a result of this need arises HealthVet, a group of independent clinics that wants to promote the advantages of working as a team and operate as a single system to be more competitive.
Sector:
Veterinary
Project:
Brand identity
Corporate Web
Visual identity
Under the idea of inspiring confidence in the group to evolve the brand and the business model in the short term, we built a new attractive and current identity, with the ability to seduce both an end customer and other veterinary clinics.
Web (UX-UI)
Before designing the website, we carried out an information organization exercise and created a coherent architecture to make it easier for users to understand and use the site. This work also helped us decide how and when we are going to show our value propositions.
The most important part of an interface design process is to obtain an attractive website that respects the visual identity codes. Under this idea, as with the rest of the pieces, we designed all the elements of the digital product. In this way we achieve visual consistency across all channels: online and offline.
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