Advanture - Crater

Main challenge

Advanture is a brand that was created to break with the traditional HR consulting model. In defining the brand strategy, the first objective was to differentiate itself by achieving a unique, casual personality that would transmit the brand’s identity at all points of contact. We work strategically throughout the entire branding process, from the creation of the name to the launching of the brand internally and externally.

advanture.com

Sector:

Human Resources

Project:

Branding

Brand identity

Web

Exploration

Research

Definition

Territory

Positioning

Brand personality

User Experience (UX)

Creation

Visual identity

Verbal identity

Interface design (UI)

Web development

Brand strategy

Based on strategic concepts, we had to convey Advanture’s ability to lead the internal transformation of organizations.

To achieve this, we approached the challenge from the fundamentals of brand building: Territory, Positioning, Brand Platform, Storytelling, Visual Identity and Verbal Identity, to sum it up quickly.

Brand identity

A visual identity, designed for the digital environment, whose objective was to have the versatility and flexibility to seduce very different audiences. An imagotype that symbolizes the synergy between the three axes of the internal organization of companies, People, Teams and Organizations and a visual universe based on the triangle and the use of vibrant colors that convey the dynamism and energy that Advanture has when it comes to work.

Web development (UX-UI)

The development of the digital platforms should have a design designed for the user experience with an architecture that facilitates navigation and understanding of the message and a design in line with the Visual Identity that was respected and adapted to all media.