Hispanissimo - Crater

Main challenge

Hispanissimo is a new brand born with the promise of helping people from all over the world learn Spanish.

Its objective is to give individuals, professionals and companies the possibility to have a fully personalized training experience thanks to an interactive platform and one-to-one online tutorials.

hispanissimo.com

Sector:

Education

Project:

Branding

Brand identity

Web

Exploration

Research

Definition

Territory

Positioning

Brand personality

User Experience (UX)

Creation

Visual identity

Verbal identity

Interface design (UI)

Web development

Brand strategy

Our first challenge was to create a unique and differentiating brand. To demonstrate that Hispanissimo is a young, open and simple brand, and not the typical endless and soporific course that is not able to adapt to the rhythm of people’s lives.

In order to convey these concepts to the world in a coherent way, we found a place in the market from which to project a strong and attractive personality, tone and brand concept to our audiences, which would leave the door open for us to achieve our business objectives.

Brand identity

Based on the brand DNA, we develop its visual universe. An attractive visual identity, capable of being easily recognized at any point of contact, and an appropriate design for the digital tools that will serve as a recruitment channel to implement your strategy.

We are talking about a digital brand, so in the visual identity, the interface design from which the rest of the elements derive, thus creating a look & feel capable of transmitting the desired concepts and seduce users, takes on a great importance.

hispanissimo-crater-branding-madrid-agency-app-design-branding

Web development (UX-UI)

The development of the digital platforms should have a design designed for the user experience with an architecture that facilitates navigation and understanding of the message and a design in line with the Visual Identity that was respected and adapted to all media.