Main challenge
Mi Actitud arises from the initiative of two entrepreneurs with more than 20 years of experience in the study of epigenetics and aging processes in the human body. The objective was to develop a series of programs to help improve people’s physical and mental state based on three pillars: skin, nutrition and physical exercise.
Mi Actitud makes available to everyone a combination of knowledge and good habits so that we can take control of our lives.
From the beginning, our focus was on creating a differential and groundbreaking brand that would break away from a sector where all players have similar positioning and behave in the same way.
Sector:
Training
Project:
Branding
Brand identity
Corporate Web
Definition
Territory
Positioning
Brand personality
User Experience (UX)
Definition
Visual identity
Verbal identity
Interface design (UI)
Web development
Activation
Gamification
Funnel
Campaigns
Communication
Brand strategy
We developed a proactive and motivating brand with a positioning in line with competitive needs and the audiences we needed to help improve their lives.
We define a brand personality that serves to mark a clear path and helps when making strategic decisions.
Brand identity
The Visual Identity had to be highly motivating and versatile enough to appeal to very different audiences.
We also had to facilitate the work of brand management for non-designer profiles (marketing, development, brand ambassadors, etc.), so we defined a relatively simple to use identity, which is reflected in the Identity Manual.
Web development (UX-UI)
The programs are very personalized and we need to know each user individually.
We designed a complex experience that was still perceived as simple. The flow, before starting the programs, consists of a product understanding phase, a phase of gathering key information to customize the programs and a final sales phase.
Web development (UX-UI)
The programs are very personalized and we need to know each user individually.
We designed a complex experience that was still perceived as simple. The flow, before starting the programs, consists of a product understanding phase, a phase of gathering key information to customize the programs and a final sales phase.
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We have helped create, reinvent and grow businesses that compete in different categories.
