We will deliver a talk on gamification | INESE Marketing 2025

Gamification in insurance: how we experience INESE Marketing 2025

Can you imagine transforming the relationship between insurers and clients into a positive and memorable experience? Crater® participated in the Marketing and Communication Meeting of the insurance sector at INESE, the reference event for professionals seeking to innovate and connect better with their audiences.

An event full of ideas for innovation

In this vlog, we take you behind the scenes to a day where we shared how gamification can completely change the perception of the insurance sector. We presented creative strategies to make the insurance experience something closer, dynamic, and useful for clients, moving away from the traditional bond that is often associated with problems and stress.