
Challenge
El Santo is born with the mission of improving the way environmental issues, agricultural activities, and the rural population are addressed through its multidisciplinary vision and the support of technology.
The goal is to have a brand that helps communicate the value of El Santo and its ability to solve complex problems from unconventional perspectives. We develop an identity capable of connecting with the wide range of stakeholders in the primary sector and conveying values such as efficiency and innovation while keeping sustainability in sight.