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Paul Rand - Transformed American design. | B4F #37

Paul Rand - Transformed American design. | B4F #37

Paul Rand - Transformed American design. | B4F #37

Black and white portrait of a man with crossed arms against a dark background with a blue halo, used to illustrate content about Paul Rand, the designer who transformed graphic design and corporate identity in the United States, known for his iconic modern logos for companies such as IBM, ABC, or UPS; featured image of the episode Paul Rand - Transformed American Design. | B4F #37.

Black and white portrait of a man with crossed arms against a dark background with a blue halo, used to illustrate content about Paul Rand, the designer who transformed graphic design and corporate identity in the United States, known for his iconic modern logos for companies such as IBM, ABC, or UPS; featured image of the episode Paul Rand - Transformed American Design. | B4F #37.

Branding

Identity

Research

The importance of storytelling in branding: building emotional connections that transform brands

The importance of storytelling in branding: building emotional connections that transform brands

The importance of storytelling in branding: building emotional connections that transform brands

A stack of books on business and design, such as “Branding”, “Blitzscaling” and “The Lean Startup”, placed on a wooden table next to a houseplant, illustrating the importance of storytelling in branding to build strong and memorable brands.

A stack of books on business and design, such as “Branding”, “Blitzscaling” and “The Lean Startup”, placed on a wooden table next to a houseplant, illustrating the importance of storytelling in branding to build strong and memorable brands.

A stack of books on business and design, such as “Branding”, “Blitzscaling” and “The Lean Startup”, placed on a wooden table next to a houseplant, illustrating the importance of storytelling in branding to build strong and memorable brands.

Branding

Identity

Research

Product design

Technology

Comparative brand analysis: tools and strategies for competitive positioning

Comparative brand analysis: tools and strategies for competitive positioning

Comparative brand analysis: tools and strategies for competitive positioning

Image of a supermarket shelf showing a comparative analysis of energy drink and soft drink brands. Different brands such as Ramune, Zevia, Guru, and Steaz can be seen, organized in rows with a variety of flavours and colours, making it easier for consumers to visually compare the available options.

Image of a supermarket shelf showing a comparative analysis of energy drink and soft drink brands. Different brands such as Ramune, Zevia, Guru, and Steaz can be seen, organized in rows with a variety of flavours and colours, making it easier for consumers to visually compare the available options.

Image of a supermarket shelf showing a comparative analysis of energy drink and soft drink brands. Different brands such as Ramune, Zevia, Guru, and Steaz can be seen, organized in rows with a variety of flavours and colours, making it easier for consumers to visually compare the available options.

Branding

Identity

Product design

Research

Key elements for an effective logo

Key elements for an effective logo

Key elements for an effective logo

Branding

Identity

Research

Benchmarking: a complete guide to competitive analysis

Benchmarking: a complete guide to competitive analysis

Benchmarking: a complete guide to competitive analysis

Aerial view of three runners competing on a track, symbolizing the benchmarking of rival brands by showing how they compare and compete in a competitive environment.

Aerial view of three runners competing on a track, symbolizing the benchmarking of rival brands by showing how they compare and compete in a competitive environment.

Aerial view of three runners competing on a track, symbolizing the benchmarking of rival brands by showing how they compare and compete in a competitive environment.

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Do you have a project in hand? Tell us what it is about and we will see what is the best way to help you.

Book a meet

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Building strong brands.

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Madrid, España

+34 910 402 825
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Crater

Building strong brands.

Do you have a project in hand? Tell us what it's about and we will see what the best way to help you is.

Let's talk

Spain

Ferraz 120
Madrid, España

+34 910 402 825
hola@somoscrater.es

Certifidación ISO 9001

Crater

Building strong brands.

Do you have a project in hand? Tell us what it's about and we will see what the best way to help you is.

Let's talk

Spain

Ferraz 120
Madrid, España

+34 910 402 825
hola@somoscrater.es

Certifidación ISO 9001