We are Crater, a branding and creativity studio. We build brands that dare to venture into uncharted territory.
We help companies define who they are, create their own worlds, and understand how they should behave when you’re not there.
Projects
How we work
View services →What makes a brand distinct has been inside it for years, kept as an anecdote, and no one has ever gone to look for it.
To decide is to set the course that the brand will follow for years to come, and upon which it will build its recognition and memorability.
To create is to give shape to the territory, to design a universe that can be inhabited, where a decision becomes something that exists.
A brand is not built overnight; it needs to maintain its decision and identity long enough without being diluted along the way.
How we work
View services →What makes a brand distinct has been inside it for years, kept as an anecdote, and no one has ever gone to look for it.
To decide is to set the course that the brand will follow for years to come, and upon which it will build its recognition and memorability.
To create is to give shape to the territory, to design a universe that can be inhabited, where a decision becomes something that exists.
A brand is not built overnight; it needs to maintain its decision and identity long enough without being diluted along the way.
How we work
View services →What makes a brand distinct has been inside it for years, kept as an anecdote, and no one has ever gone to look for it.
To decide is to set the course that the brand will follow for years to come, and upon which it will build its recognition and memorability.
To create is to give shape to the territory, to design a universe that can be inhabited, where a decision becomes something that exists.
A brand is not built overnight; it needs to maintain its decision and identity long enough without being diluted along the way.
How we work
View services →What makes a brand distinct has been inside it for years, kept as an anecdote, and no one has ever gone to look for it.
To decide is to set the course that the brand will follow for years to come, and upon which it will build its recognition and memorability.
To create is to give shape to the territory, to design a universe that can be inhabited, where a decision becomes something that exists.
A brand is not built overnight; it needs to maintain its decision and identity long enough without being diluted along the way.
In every project, we apply our expertise wherever the business needs it. Sometimes it’s the part you see, and sometimes it’s the foundation that holds everything else together.
In every project, we apply our expertise wherever the business needs it. Sometimes it’s the part you see, and sometimes it’s the foundation that holds everything else together.
Brand and identity
Brand and identity
Decide what you are before deciding what you look like. Which category you are really competing in, who you are talking to, what you promise, and what you are giving up. From there come the name, the voice, the visual system, and the manual that ensures all of this remains true when applied by anyone on the team.
Decide what you are before deciding what you look like. Which category you are really competing in, who you are talking to, what you promise, and what you are giving up. From there come the name, the voice, the visual system, and the manual that ensures all of this remains true when applied by anyone on the team.
Art direction
Art direction
Concept and form. Campaigns, visual universes, direction of photography and styling, pieces that need to work in a two-second scroll or on a four-metre billboard. This is where it is decided whether a brand is remembered or merely understood.
Concept and form. Campaigns, visual universes, direction of photography and styling, pieces that need to work in a two-second scroll or on a four-metre billboard. This is where it is decided whether a brand is remembered or merely understood.
AI agents and digital product
AI agents and digital product
Websites, shops, customer portals and applications that are an experience in themselves. We start with the architecture and flows, and finish with a design system that your team can use without us. If it needs to be developed, we direct or execute it ourselves and train you so that you can maintain it.
Websites, shops, customer portals and applications that are an experience in themselves. We start with the architecture and flows, and finish with a design system that your team can use without us. If it needs to be developed, we direct or execute it ourselves and train you so that you can maintain it.
Marketing and Growth
Marketing and Growth
Launches, branded content and new ways to surprise your current clients. We are interested in the numbers that truly drive the business and the shape the strategy needs to take so that nobody is left indifferent.
Launches, branded content and new ways to surprise your current clients. We are interested in the numbers that truly drive the business and the shape the strategy needs to take so that nobody is left indifferent.
Podcast
Brands 4 Future
A long conversation about branding, design, technology, and business, told from a human perspective.
Latest posts
If you have a project on the go, or an idea that you would like to get off the ground, tell us what it is about and we will see what the best way to help you is.
José Aparicio
Partner and strategy director
Book a meet
If you have a project on the go, or an idea that you would like to get off the ground, tell us what it is about and we will see what the best way to help you is.
José Aparicio
Partner and strategy director
Book a meet
If you have a project on the go, or an idea that you would like to get off the ground, tell us what it is about and we will see what the best way to help you is.
José Aparicio
Partner and strategy director
Book a meet
Explore the unknown.
It all starts with a conversation.
Explore the unknown.
It all starts with a conversation.
Spain
Ferraz 120
Madrid, España
+34 910 402 825
hola@somoscrater.es
Explore the unknown.
It all starts with a conversation.