Challenge
The Department of Geography, Territory and Environment at the University of Zaragoza is looking to develop a campaign aimed at increasing the awareness and improving the perception of the Geography Degree.
Through the concept "Put on the glasses of geography" and an advertising spot, we are structuring an omnichannel campaign that unfolds across social media, advertisements, dossiers, and a specific campaign website. Contrary to the current trend, we are focusing on those young people who are making decisions about their future in a mature and profound way, valuing geography as a discipline and demonstrating that it is not only an attractive field, but also has an exciting future.
