Challenge
Fadein is one of the leaders in the design and manufacturing of industrial detergents in Spain. With the goal of gaining market share and expanding within the sector, they decide to undertake a brand transformation process that allows them to be more competitive and strongly lead their category.
We position ourselves within a distinctive territory from which to work with a relevant and unique value proposition. Aesthetically, we carry out a redesign of the identity to update it and create an attractive universe that generates trust and security.
