Challenge
Héctor Urién is an actor, storyteller, monologist and raconteur. He has spent more than 15 years performing classics of literature from a close, current perspective, adapted to very different audiences.
Héctor has managed to establish himself as a professional with national recognition and a distinctive theatrical offering, both in his style and in its form. However, he needed to create an identity that would help express who he really is, increase his recognition and maintain consistency across all design elements.
We developed an identity with the ability to connect with his different audiences, leaving no one indifferent. The entire identity revolves around the typographic interplay between calligraphy and typography, which represents the duality between the classic and the modern; and around a highly striking colour palette. The result: a memorable, structured and versatile visual system.
