Case study archivos - Page 3 of 3

My Attitude

Main challenge

Mi Actitud arises from the initiative of two entrepreneurs with more than 20 years of experience in the study of epigenetics and aging processes in the human body. The objective was to develop a series of programs to help improve people’s physical and mental state based on three pillars: skin, nutrition and physical exercise.

Mi Actitud makes available to everyone a combination of knowledge and good habits so that we can take control of our lives.

From the beginning, our focus was on creating a differential and groundbreaking brand that would break away from a sector where all players have similar positioning and behave in the same way.

myattitude.com

Sector:

Training

Project:

Branding

Brand identity

Corporate Web

Definition

Territory

Positioning

Brand personality

User Experience (UX)

Definition

Visual identity

Verbal identity

Interface design (UI)

Web development

Activation

Gamification

Funnel

Campaigns

Communication

Brand strategy

We developed a proactive and motivating brand with a positioning in line with competitive needs and the audiences we needed to help improve their lives.

We define a brand personality that serves to mark a clear path and helps when making strategic decisions.

Brand identity

The Visual Identity had to be highly motivating and versatile enough to appeal to very different audiences.

We also had to facilitate the work of brand management for non-designer profiles (marketing, development, brand ambassadors, etc.), so we defined a relatively simple to use identity, which is reflected in the Identity Manual.

Web development (UX-UI)

The programs are very personalized and we need to know each user individually.

We designed a complex experience that was still perceived as simple. The flow, before starting the programs, consists of a product understanding phase, a phase of gathering key information to customize the programs and a final sales phase.

Web development (UX-UI)

The programs are very personalized and we need to know each user individually.

Projects

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Advanture

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Hispanissimo

Main challenge

Hispanissimo is a new brand born with the promise of helping people from all over the world learn Spanish.

Its objective is to give individuals, professionals and companies the possibility to have a fully personalized training experience thanks to an interactive platform and one-to-one online tutorials.

hispanissimo.com

Sector:

Education

Project:

Branding

Brand identity

Web

Exploration

Research

Definition

Territory

Positioning

Brand personality

User Experience (UX)

Creation

Visual identity

Verbal identity

Interface design (UI)

Web development

Brand strategy

Our first challenge was to create a unique and differentiating brand. To demonstrate that Hispanissimo is a young, open and simple brand, and not the typical endless and soporific course that is not able to adapt to the rhythm of people’s lives.

In order to convey these concepts to the world in a coherent way, we found a place in the market from which to project a strong and attractive personality, tone and brand concept to our audiences, which would leave the door open for us to achieve our business objectives.

Brand identity

Based on the brand DNA, we develop its visual universe. An attractive visual identity, capable of being easily recognized at any point of contact, and an appropriate design for the digital tools that will serve as a recruitment channel to implement your strategy.

We are talking about a digital brand, so in the visual identity, the interface design from which the rest of the elements derive, thus creating a look & feel capable of transmitting the desired concepts and seduce users, takes on a great importance.

hispanissimo-crater-branding-madrid-agency-app-design-branding

Web development (UX-UI)

The development of the digital platforms should have a design designed for the user experience with an architecture that facilitates navigation and understanding of the message and a design in line with the Visual Identity that was respected and adapted to all media.

Projects

Learn about other related projects:

Advanture

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in mind?

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Schedule a 100% free strategy session with a consultant from the team so that we can learn about your project and find the best way to make it grow.

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We have helped create, reinvent and grow businesses that compete in different categories.

Advanture

Main challenge

Advanture is a brand that was created to break with the traditional HR consulting model. In defining the brand strategy, the first objective was to differentiate itself by achieving a unique, casual personality that would transmit the brand’s identity at all points of contact. We work strategically throughout the entire branding process, from the creation of the name to the launching of the brand internally and externally.

advanture.com

Sector:

Human Resources

Project:

Branding

Brand identity

Web

Exploration

Research

Definition

Territory

Positioning

Brand personality

User Experience (UX)

Creation

Visual identity

Verbal identity

Interface design (UI)

Web development

Brand strategy

Based on strategic concepts, we had to convey Advanture’s ability to lead the internal transformation of organizations.

To achieve this, we approached the challenge from the fundamentals of brand building: Territory, Positioning, Brand Platform, Storytelling, Visual Identity and Verbal Identity, to sum it up quickly.

Brand identity

A visual identity, designed for the digital environment, whose objective was to have the versatility and flexibility to seduce very different audiences. An imagotype that symbolizes the synergy between the three axes of the internal organization of companies, People, Teams and Organizations and a visual universe based on the triangle and the use of vibrant colors that convey the dynamism and energy that Advanture has when it comes to work.