Digital platforms are fundamental working tools in any business. Not only do they function as a showcase to the world, but they are also key when it comes to selling, managing and communicating.
“Good design is creating something intelligible and memorable. Great design is making something memorable and meaningful.”
The importance of Web development
We all surf the Internet on a recurring basis and we know how to differentiate a brand that has invested in its digital platforms and in a correct user experience.
For a website to work and meet business objectives there has to be a balance between aesthetics, content, architecture and navigation flows.
The aesthetics must be attractive and transmit the brand’s values. The content must be consistent and understandable to your audience. The architecture and flows must ensure that navigation is simple and that users feel comfortable with the brand.
How do we do it?
We work mainly on two pillars, one in charge of the internal part (UX) and the other focused on the visible part of the digital platform (UI).
UX: User Experience
UX design deals with how the customer is going to feel when using the website. It is a strategic design process that aims to create a website that customers and/or users feel comfortable with, find easy to use and understand quickly and easily everything that is inside.
UI: User Interface
The UI design is the front end of the digital platform. An attractive website is important to attract and keep the user’s attention. This implies having a defined tone of voice, effective copywriting and making the right use of all graphic elements to convey the brand’s personality and make a good impression.
We have been cultivating our skills for years to increase the quality of our services every day and offer your brand the best results.
We understand the business to ensure we make the right decisions throughout the process.
We made a pre-development plan showing, in a visual way, the flows and the architecture.
We validate that we are on the right path and develop the web structure based on this UX.
We design the interface aesthetics and the elements we will need for the development of the digital platform.
Development of the platform taking into account the previous steps and validating that the experience is correct.
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