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Brand identity

An attractive brand that knows how to convey what it stands for and the value it brings, becomes a brand preferred by its audiences.

It is about having the ability to be recognized in any place in a simple way and to increase the possibility of being remembered.

Visual Identity

Identity design
Creation or transformation of the brand’s visual identity, logo and visual universe. A way to activate what we mean and want to express through design.
Identity manual

Define the patterns of use of the brand and the exact way in which it should be expressed visually to solve the particular needs of the brand, in the different applications or touchpoints.

System design

Organize the brand design in the form of modular elements in order to streamline the design process and make it easier to understand for all the teams that manage the brand.

Verbal Identity

Naming and tagline

The name and surname of the brand.
What it means, how it is written and how it sounds. Verbal identity is one of the most important points of contact.

Voice and tone

The verbal form in which our brand is expressed, the way we build our narrative and how we adapt it to different scenarios.

Brand narrative
Stories are great transmitters of ideas and complex concepts with which we have the opportunity to seduce and excite our audiences. Branding madrid.

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Attitudinal Identity

Control the way we behave in the spaces where the brand interacts with our stakeholders.

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Sensory Identity

Designing identities that go beyond, exploring senses such as smell or hearing, working from immersiveness to offer extraordinary experiences.


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Brands need a direction, a defined path that allows them to align their business model with the desires of society.


It’s about mattering to others. Every brand must be and behave in the right way to connect with and excite its audiences.

We have helped create, reinvent and grow businesses that compete in different categories.