Brand Experience
The way the phone is answered, the content strategy, the commercials, the advertising, the office and the human talent of the business are just some of the points of contact where the reality of a brand is built. All must go in the same direction.
We set the course for your customer to stay and spread the word.
Brand Experience Agency
What is Brand Experience?
Brand Experience What is it?
Brand Experience is the planning and execution of an experiential strategy created with the objective of fulfilling the brand promise and tangibly activating its meaning in the mind and heart of your customer.
Brands are what make us live.
Brand Experience is the planning and execution of an experiential strategy created with the objective of fulfilling the brand promise and tangibly activating its meaning in the mind and heart of your customer. Brands are what make us live.
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Sense
Sight, hearing, touch, taste and smell; sensations that make your customer bond with the brand in an impulsive way.
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Feel
Emotional impact connects the brand with people’s most individual and intimate feelings.
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Think
Intellect is key to a customer’s ability to memorize, synthesize and consciously store a particular experience.
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Do
The physical plane allows us to interact, participate and involve the customer in the attitude of the brand.
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Connect
Engaging people with others builds powerful relationships for a better world.
Where do we activate
the experience?
We activate experiences
The 4 contact blocks where your customer
live the brand experience.
The 4 contact blocks where your customer lives the brand experience.
Product
and services.
Tangibilize a unique, differential and relevant value proposition for the consumer.
Communication and initiatives.
Fundamental when it comes to giving the brand a differential meaning and connecting with both internal and external audiences.
Spaces
and channels.
They offer the opportunity to convey who we are in a direct, coherent and consistent manner to our audiences.
People.
Key to improving the company’s competitiveness and reputation.
What are the benefits?
Companies that are able to reflect their competitive advantages through the Brand obtain 21% above-average EBIT.
McKinssey ‘Business Branding’ study
over 300 B2B companies
Well-managed brands offer a return to their stakeholders that is 30% above average.
McKinssey ‘Business Branding’ study
over 300 B2B companies
Brand represents 38% of the total value of a business, followed by tangible assets, which account for 36%, and talent, 17%.
Kantar Millward Study
Brown 2020
of work
01.
Points of
contact
Each environment has its key touch points for brand expression. We identify the points where your customer is going to live the experience and analyze the health of your brand in each of them.
02.
Brand Balance
To make the brand a reality in all its dimensions, it is necessary to find the point of balance that allows us to be what we say we are and continue to function. We activate the brand’s attributes so that as a whole they are coherently compensated.
02.
Brand Balance
To make the brand a reality in all its dimensions, it is necessary to find the point of balance that allows us to be what we say we are and continue to function. We activate the brand’s attributes so that as a whole they are coherently compensated.
03.
Definition of
the experience
Experience definition
We define and plan the brand experience strategy so that the behavior and expression of the brand activate its meaning. We prioritize those actions that are simpler to implement and that, from day one, generate a greater impact.
04.
Behavioral activation
To convey who we are, we must be able to behave in a consistent manner. The first place where the brand is activated is in talent and the way we organize ourselves.
04.
Behavioral activation
To convey who we are, we must be able to behave in a consistent manner. The first place where the brand is activated is in talent and the way we organize ourselves.
05.
Activation of
the expression
Activation of expression
From Customer Journey to Brand Journey. We shape your value proposition so that your brand can be experienced at every touch point and be able to connect with your audiences in a relevant and differential way.
06.
Optimization
Brand impact on business results can be measured and optimized. We control the variables of the process to understand how the evolution of the brand affects the business objectives.
06.
Optimization
Brand impact on business results can be measured and optimized. We control the variables of the process to understand how the evolution of the brand affects the business objectives.
How do we do it?
We have been cultivating our skills for years to increase the quality of our services every day and offer your brand the best results.
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Research
We analyze the current situation of your business in all its context: internal strengths, industry competition and target audiences. We discover the challenges of the project and set the short, medium and long term steps to reach the desired destination.
AIDA+L
Narrative structure that takes the client from indecision to action. What is achieved with this sequence is that the customer goes from not knowing our brand to buying and recommending us.
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CX
We design experiences by and for our clients. We put people at the center. We evolve your obsolete Customer eXperience to Brand Journey.
Brand Journey
We work all our projects in a holistic and omnichannel way. We meditate before taking any step and carry out actions that are measurable and can be optimized.
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UX
UX is the strategic design of the architecture and user flows of a process. It allows us to control and measure the movements of users when they come into contact with our brand and ensure that it is a satisfactory experience.
Brand Funnel
We attract strangers to your business, we give them compelling reasons to want you, we convert those strangers into customers and those customers into referrals.
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Service Design
It is a methodology increasingly used to optimize processes by focusing on people. It allows different professional profiles to empathize with the user and provide solutions from different points of view.
Storytelling
Since we were children, we have been thrilled by fables, myths and legendary legends. Brands are also stories. We define your brand narrative to mobilize your teams, seduce your audiences and tell the world your purpose.
Do you have any projects
in mind?
Book a session
free strategy
Schedule a 100% free strategy session with a consultant from the team so that we can learn about your project and find the best way to make it grow.
We have helped create, reinvent and grow businesses that compete in different categories.
